MSM ties up with Apalya Technologies to offer content on mobile

MUMBAI: In order to offer content from its general entertainment channels on the mobile platform, Multi Screen Media (formerly SET India) has entered into a strategic partnership with Apalya Technologies.

With the partnership in place, shows from Sony Entertainment Television (SET) and Sab will now be available on the Apalya mobile TV platform.

This is the first time that Sony has entered into a tie up to enable prime-time viewing on mobile. 
Said Sony Entertainment Network VP Business Development & Digital/Syndication Nitesh Kripalani, “Partnering with Apalya for SET and Sab has given us an innovative way to leverage technology to not only reach out to our existing viewers, but also gives us the platform to cater to a larger mobile audience.”

Any consumer with a GPRS connection can download the mobile TV application of his/her operator from the mobile-enabled WAP sites of their respective service providers and watch Sony Entertainment Television and Sab on their mobile phones. Alternatively, all mobile users can also download and install mobile TV on their handsets by sending an SMS to 58888 from their mobile phones. 
Commenting on the partnership, Apalya Technologies Founder & CEO Vamshi Reddy said, “The enjoyable and refined shows on both SET and Sab are aligned with Apalya’s mission to bring rich, classy and differentiated TV content to mobile users across India. With its content going live on Apalya, I am sure Sony will see unparalleled growth in the country.”

Apalya Technologies is the provider of aggregated TV and other entertainment and news content optimised for viewing on mobile screens through MiMobiTV service.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories