Technology

MSM Discovery expands IPL HD feed on DTH, cable

MUMBAI: MSM Discovery, the exclusive distribution partner of Multi Screen Media, has signed up Dish TV, Airtel Digital TV and multi system operator Hathway Cable & Datacom for airing of the fifth edition of IPL in high-definition (HD) format.


MSM Discovery has also renewed its HD feed deal with Tata Sky and Sun Direct, the only two DTH operators who had aired the HD feed in the previous season of the Indian Premier League.


MSM Discovery president Rajesh Kaul said, "We will have the IPL HD feed on the main DTH subscribers. Tata Sky and Sun Direct have renewed the deal as they have found value in it. We have also got three other DTH operators in, which gives us a huge reach."


Dish TV CEO RC Venkateish told Indiantelevision.com that the deal has been signed and the IPL HD feed will be available on Max HD to all the HD subscribers, free of cost.


"We are in talk with other DTH operators like Videocon d2h," Kaul said.


Hathway Cable & Datacom has bundled the channel with other HD channels in its bouquet. The services are available in Mumbai, New Delhi, Bangalore and Hyderabad.


“The Max HD is a precursor and we will also have HD feed of Sony Entertainment Television and the upcoming sports channel from the MSM bouquet,” Hathway MD and CEO K Jayaraman said.


Hathway customers can buy HD set-top box with 12-18 HD channels and 225 SD channels for Rs 6,666 in the first year. Meanwhile, bundled with broadband at 2 mbps speed the price is Rs 8,888 and for 5 mbps speed it is at Rs 9,999.


"MSOs realise that digitisation is round the corner and will have to compete with DTH. HD service becomes essential in such a scenario where they can tap their premium subscribers," said Kaul.


IndusInd Media & Communications Ltd, which operates its cable TV business under Incablenet brand, is in talks with MSM Discovery. "Our contract with TheOneAlliance (brand of MSM Discovery) expires on 30 April. We are in talks and this also includes the HD feed," said IMCL chief executive officer Nagesh Chabria.

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