MP & Silva forays into digital with Rightster partnership

MUMBAI: MP & Silva, a leading international media rights company, has selected Rightster, the video distribution and monetisation specialist, and Rightster Studios to help launch a range of new digital services using its betting and sports media rights, and provide enhanced digital solutions to its sports and broadcast clients.

MP & Silva football rights portfolio – currently providing over 10,000 hours of programming annually to over 500 broadcasters in over 200 countries – which includes Italian Serie A, English Premier League, Spanish La Liga, German Bundesliga, French Ligue 1, The FA Cup, The Football League, Major League Soccer (MLS) and Brazilian national league (Brasileir?o).

Rightster is a leading cloud-based video distribution and monetisation specialist that enables rights holders and producers, to gain full control and visibility over their video distribution, maximising their audience reach and revenues across all platforms and publishers from YouTube to the Mail Online.

The partnership with Rightster will include the creation and management of MP& Silva YouTube channels, integrated betting rights services for bookmakers, online video distribution to newspaper sites, and support to MP& Silva broadcast clients with live and video on demand streaming solutions.

Rightster also will provide bookmakers interested in the MP & Silva sports rights portfolio with a market leading online solution that will suit their evolving needs, especially for mobile and tablet devices.

MP & Silva aims to maintain its leadership position in the sports rights market through ongoing innovation and providing an even better service to its partners and clients. MP & Silva Group CEO Andrea Radrizzani said, “Part of our job is to look for innovative ways to increase the value of the rights we manage on behalf of sports federations and leagues. We believe that online audiences will continue to grow quickly and we need to provide sports fans with the best digital solutions.”

Rightster was selected as an exclusive partner because of its unique position to understand online video programming, distribution, monetisation, and audience development on online platforms, especially YouTube.

Rightster Founder and CEO Charlie Muirhead commented, “We’re very excited to support MP & Silva as it continues to lead the industry in digital sports content. Rightster makes the task of distributing, monetising, and promoting video content through YouTube – and other channels – more efficient. We look forward to working with MP & Silva to deliver enhanced end-to-end visibility and control of its content, enabling the business to attract more viewers and grow its audience online, while using our media sales expertise to improve monetisation and access new revenue streams.”

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories