Technology

Motorola Mobility acquires SunUp Digital Systems

MUMBAI: Motorola Mobility has acquired SunUp Digital Systems, a software provider based in Santa Clara, California. Terms of the transaction were not disclosed. 
 
Motorola Mobility senior VP, GM converged experiences John Burke said, “Consumers are increasingly using companion devices to augment and personalise their entertainment experience, and with the acquisition of SunUp, Motorola Mobility strengthens its ability to enable service providers to rapidly create and manage advanced revenue-generating video services across multiple screens.”


SunUp software will enhance the Motorola Medios software platform, providing the ability, for example, to enforce content rights and to manage live content across multiple screens. SunUp’s software enables reliable and cost-efficient video content delivery to multiple screens, such as television, smartphones and tablets, from ingest and deployment to rights management and provider payment. For service providers, SunUp’s software rapidly automates tasks and unifies subsystems with a comprehensive set of modular, open standards-based applications for content, service, business process and workflow management.
 
SunUp Digital Systems president and CEO Praveen Sharma said, “The ability to deliver content on multiple platforms while ensuring protection of content owner rights is paramount. We’re excited to be joining Motorola Mobility and to be integrating our software within the Medios platform to offer contract and rights management, resource management, and linear and non-linear content to service providers as part of Motorola’s end-to-end content delivery portfolio.”

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