Motorola’s brand ambasssador Wyclef Jean launches music phone MOTOROKR U9 in India

BANGALORE: Motorola, Inc. today announced the national launch of the MOTOROKR™U9 (ROKR U9) in Bangalore, which it is positioning as the ‘Stylish side of music’.

ROKR U9 was unveiled by Motorola’s brand ambassador and international rocker & musician Wyclef Jean who presented the first ROKR U9 to Miss India World 2008 Parvathy Omanakuttan.

Depending upon the features that one selects, the price of a ROKR U9 will range from Rs 10000 to Rs 15000, according to Motorola officials.


Motorola claims that through unique advancements in mobile entertainment technology, ROKR U9 makes music a multi-sensory experience and lets consumers rock out and look good – with an elegant form factor, Stereo Bluetooth®4, CrystalTalk™ Technology, external touch sensitive music controls and a unique external display that magically reveals floating, animated screensavers that appear on the external display.

“We are working on a marketing campaign with our brand building team and will come up with a campaign across multiple media, including television and the print media,” said Motorola India Mobile devices head of retrial marketing for India and South West Asia Yatin Naik while speaking with on the sidelines of the launch press conference. “We are targeting the style conscious youth - this is someone who mixes music with style,” added Naik.

Some of the capabilities of the ROKR U9 include: Easy transition from phone to music and back again - one-touch access to your library and pauses music as calls come through; Microsoft Windows Media® Player 11 with simple synching and automatic recognition of the device; Integrated music player supports multiple audio files - Windows® WMAv10 plus Janus DRM, MP3, AAC, AAC+, AAC+ enhanced; USB 2.0 for speedy transfers and data access.

Additional in-demand features include: Up to 25MB of on-board user memory and an optional microSD memory card of up to 4GB; CrystalTalk™ technology for better call clarity; Stereo Bluetooth wireless technology; Advanced “speaker independent” voice recognition dialing and talking phone features; 2.0 megapixel camera with 8x zoom, multi-shot feature, video capture and playback; Messaging capabilities via MMS, SMS, Push Email; Motorola Setup, Backup and Text for setup of the device for Internet browsing, phonebook and text message backup over the air on to secure servers as a free service to users; Music ID that allows users to easily identify the song.

“I‘m excited to be working with Motorola to explore new ways to get my music to my fans," said Jean, who is currently visiting India for the VH1 ‘Handpicked Series’ of concerts. "The ROKR U9 makes sure I‘m never without my music and looks great too."

Seamless, small and light weight, the ROKR U9 has been designed to fit in the pocket or hand. Its metallic gloss finish comes to life with animated screen savers that appear to “float” across the borderless external display. The external display is not just for show, however, as touch sensitive, digital keys let users control their music player from the outside. Motorola has also created an ecosystem of additional products, accessories and services that make it easy to access and enjoy a wide array of digital music.

ROKR U9 is expected to be available for purchase across India by the end of May 2008. The deluxe pack will contain1GB of micro SD card and the premium pack will come with a 2GB micro SD card and the wireless stereo Bluetooth ROKR S9.

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