Motive TV launches TV Anytime solution for US cable ops

MUMBAI: London-based television software and services company Motive Television has announced the launch of its TV Anytime Anywhere platform for cable in the US.

The platform delivers on-demand video and live TV to set-top-boxes and multiple mobile devices using the cable operators‘ existing infrastructure. The patented software also increases efficiency and reduces network capacity requirements and content delivery network (CDN) costs by providing a "One-to-Many" device distribution solution.

With Motive‘s TV Anytime Anywhere platform there is no need for costly CDN infrastructure to provide mass entertainment VOD. A cable operator can now deliver VoD titles by downloading them into already-deployed set top boxes. Motive Television‘s platform can then stream or download content from the set-top-box into portable devices such as iPads, tablets, and smartphones.

The viewer enjoys HD and 3D video with no frustrating buffering interruptions, while the operator benefits from significant bandwidth usage savings.

Motive Television‘s platform can integrate social networks such as Facebook and Twitter into the portable viewing experience and works with any digital rights management and/or conditional access system the operator selects.

Coming off of deployments with pay TV operators and broadcasters in Europe, Motive Television is now offering its �add-on’ software-based VOD solution to the US cable market.

Motive Television VP sales, marketing Gianluca Ferremi said, "Nearly three years ago we launched our software solution with broadcaster Mediaset in Italy, who has consistently delivered 40-50 SVoD movies per month, including HD and 3D films. Since then we have continued to establish Motive Television as a leader in providing efficient on-demand programming solutions to pay television operators".

"We have responded to U.S. marketplace demand for watching what you want, when you want, where you want on any device by creating a custom services platform that leverages existing network assets. This allows cable operators to reduce the distribution cost per movie versus alternative methods, therefore improving the contribution to the bottom line of each viewed title.

�In addition, our video platform enables operators to benefit from VoD, SVOD and TV Everywhere at a low-cost entry point and as a way for them to compete with the likes of Netflix, Redbox and other OTT providers by being able to technically and financially scale their offer to mass audiences.

"Pay TV operators are quickly learning that when demand rises the cost of bandwidth rises. With our ‘One-to-Many‘ content distribution technology, we optimize the delivery platform and in turn keep those costs down while delivering a superior customer experience."

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