Technology

Mogae to launch Talking Comics

MUMBAI: Mogae Digital has launched a new offering, Talking Comics, which will go live on Tata Sky later this week.


The video stories will be carried on Actve Wizkids and will be promoted on the the default channel - Channel 100.


The service will start with 50 comics and will go up to 120 by September. Stories from Tenali Rama, Mullah Nassrudin, Akbar-Birbal, Bheema, Krishna, Vikram-Betaal and Krishna series will go live in the inaugural round. Yudhishtra, Duryodhan, Arjun, Karan, Bheeshma, Raavan, Guru Nanak, Sai Baba and Gautam Buddha will be unveiled in September. Stories from the Bible, and a series of Ghost Stories will be launched early next year.


Mogae Group executive director Tanya Goyal said, "Talking Comics is a revolutionary new product. It gives a video experience that does not take away from the pleasure of ‘reading‘ a comic. Mogae has invested the last four years into creating original world-class IP in the comics space, specifically for mobile devices."


Mogae Digital has over 50 titles and over 2000 stories created entirely at Mogae Studios. "With newer opportunities opening up on DTH, we have spent over 18 months creating this new genre of Talking Comics," Goyal added.


Talking Comics were originally created to give a video experience to comics on mobile hence the file sizes are kept light.


"We were the first to ‘create‘ comics for mobile on Indian mythology, history and folklore. Earlier comic creators like Amar Chitra Katha created comics for paper. When taken on to mobile these comics were heavy and difficult to download. In our case, each story is easy to download, and easy to scroll. The mobile versions of all comics are in UAT (User acceptance testing) at most mobile operators and will go live this quarter," Goyal explained.


Mogae is in talks with other DTH operators too for the Talking Comics.


Additionally, a comedy series created in partnership with a leading TV channel is being currently worked upon as a Talking Comics product. Its launch is slated for August-September, the company said.


Also, later this year Mogae will be launching a mobile-greetings product. Over 2000 animation based cards have been created for the same.


Mogae Digital is part of the Mogae Group, co-owned by Sandeep and Tanya Goyal, erstwhile JV partners of Dentsu India.

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