Mobile video subscribers to cross 46 million by 2010: study

MUMBAI: Revenue from mobile video services jumped 317 per cent to almost $ 200 million worldwide during the period 2005- 2006, and is expected to triple in 2007.

These are the findings of a report published by market research firm Infonetics Research - Mobile Video Devices, Services, and Subscribers.


The report shows that the number of worldwide mobile video subscribers has increased more than 300 per cent between 2005 and 2006, and is set to soar to over 46 million by 2010. Asia Pacific will be the regional stronghold of mobile video subscribers through at least 2010, with 57 per cent of the world total in 2006, followed by EMEA at 31 per cent, North America at 10 per cent, and CALA at 3 per cent.

The number of mobile video handsets sold worldwide nearly doubled from 2005 to 2006 (including video-capable handsets not necessarily tied to a specific mobile video service).
Mobile video service Arpu (average revenue per user) in all regions increases significantly from 2006 to 2010, tripling in Asia Pacific (from a low base) and more than doubling in CALA, adds the report

Broadband and IPTV directing analyst Jeff Heynen at Infonetics said, "We will continue to see healthy growth in the mobile video services market as mobile operators expand the bandwidth of their existing 3G networks through HSDPA and MBMS, roll out dedicated broadcast networks, and deploy new mobile video service delivery platforms (SDPs). Competition among service providers will keep subscription prices lower in the long term, but that revenue will be supplemented by incremental service revenue from on-demand viewing. We expect to see a spike in mobile video service revenue in 2008 due to the Summer Olympics in Beijing which, similar to last year‘s World Cup, is a deadline for many operators to get their mobile video services up and running."

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