Mobile TV to launch commercially in May: Lali

NEW DELHI: Prasar Bharati CEO BS Lalli today formally announced that Doordarshan has been beaming four channels for mobile phones and these can be viewed with the appropriate equipment within a radius of 10 km, thus confirming an earlier report by

Lali made a plethora of announcement, among which are the changes being brought in the DD Direct, DD‘s DTH service, revenue generation efforts, facing the challenge of content improvement even while sticking to the mandate of the public broadcaster, and also hi definition TV project.

On mobile TV, Lali said that the streaming is on, but clarified that there is no single manufacturing company that DD would work with, "unlike as suggested in sections of the media".


He announced also that the necessary frequencies for the mobile TV programme have been allocated already.

DD is now streaming four of its channels (DD 1, DD News, DD Sports and DD Bharati), he said, adding that in the near future, this would climb to eight or even 10, and hoped that the commercial launch would be in May this year.


He said that already a small amount of Rs 10 crore has been spent on the project and a few more minor changes needed to be introduced to calibrate it to the mobile format, requiring another for to five crore.

He explained that the screen being small, the calibration would optimise viewing, the anchors for the programmes would be shot at a closer range so the face is more prominent and even the scrolls would be made larger for easy reading.

He said DD was also looking for new, "snappy, tech-savvy" content for the present generation, and mentioned that already in places like Italy, new content (like 25-minute films) for mobile TV is being developed and DD was looking into this.

Without clarifying much, he said DD would develop a "nice business model for the project, and said that the range (now 10 km radius) would first be increased to cover all Delhi, and then take the programme to the three remaining metros.

DD has discussed the issue of the equipment with LG, Samsung and other parties, especially the pricing, which is very high at the moment.

"The price of the equipment is now about Rs 32,000, and we have told them that India is a very price sensitive country and asked them to reduce some features keep the relevant and necessary ones and bring down the price, which they say could be around Rs 15,000," Lali said.

He assured, also, that once the volume of sales goes up, the prices would come tumbling and could touch something like Rs 6,000 in the near future.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories