Technology

Mobile TV needs to build robust content delivery workflow

SINGAPORE: Mobile TV may be the latest media buzzword doing the rounds at Broadcast Asia in Singapore, but there are some key things that operators have to keep in mind including putting in place a content delivery workflow.

















The increase in devices and delivery networks also presents challenges. These points were made at the Mobile TV Forum by Tandberg Television CTO Group, VP of global business development Noel Matthews.


According to Matthews, a content delivery workflow will decrease costs by streamlining operational procedures. It will also reduce the risk of errors being made vis-a-vis content. It allows for more automation which will boost productivity. This will achieve the goal of delivering content on demand, on line and on the move.

 

The firm helped a cable television service provider who wanted to go into mobile TV while reducing its expenditure. So Tandberg put in a workflow and integrated it with the firm‘s already existing infrastructure. It did an automate conversion of thousands of hours of video and still assets into house format for playout on MPEG 4 set top boxes, MPEG
2 set top boxes and Web enabled PCs. The content source was VoD assets like movies, trailers from traditional distributors.


The result was that the broadcaster was able to increase the amount of on-demand content offered each month to 7000 hours from 2500 hours. The content was able to be delivered to multiple platforms. Only seven people were needed to work the system. The content distribution workflow co-ordinates all activities from contract signing to content delivery. The workflow also offers the flexibility to add new technologies going forward. It synchronises process tasks through simple integration with third party technologies.


In terms of the potential for mobile TV, he notes that it can beyond just having the TV experience on the mobile. In the future one will see mobisodes, narrowcast services, interactivity, PVR, regionalisation. This provides both a challenge and an opportunity for content providers. At the moment the problem being faced is that while technology implementation is in place business proceses are not completed. Also more complex services have to be delivered more quickly. There is also a ned for the business to have visibility of complete content processes.


Another challenge is that while technology choices have been made in different silos, no system is in place to enable business processes to be coordinated across them. There is also limited business intelligence available across content silos.


The factors that will be responsible for success are not clear to the senior management.


There was also a panel discussion at the forum. Sony Pictures Television International, executive VP, MD Todd Miller offered a broadcasters perspective on mobile TV. Sony is looking to have all its catalogue available for the platform. However it has gone beyond that. It has a mobile service for AXN and Animax. It is also producing content for the mobile. This has started in Korea and the US. He notes that operators are now starting to understand that quality content is a discipline and that they must invest in it.

 
The other speakers were International Mobile Broadcasting chairman, co-founder and CEO Tom Navasero, Speedcast CEO Pierre-Jean Beylier and Viaccess VP Asia Francois Galy. The point was made that while operators are caught up in discussion on technology, mobile TV is not about SDMB or DVB-H in the final analysis. It is about providing a simple user experience and a simple pricing model. Some operators offer an old fashioned Wap interface. For simplicity one does not have to look further than the iphone. The cost of media mobile phones must come down to $100.

A recent study done in Korea and the Philippines shows that many people are willing to switch operators in favour of those offering mobile TV. So while an operator might make good money through voice, taking a light approach to mobile TV might open the door for a competitor to offer differentiation. What is also interesting is that the number of broadcasters rolling out DVB-H like DD is more than the number of telecom operators doing it. One difficulty for mobile operators is that often TV channels do not own the right to sell content for that platform. Sony is an exception to this. As a result an operator has to start from scratch. Another challenge for operators is that Asia is a pre-paid market. So they do not own their subscribers. It is also easier for a broadcaster to get into mobile as you have one spectrum going out to everyone.

 
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories