Technology

Mobile services better, Airtel continues to lead: TNS Celltrack report













MUMBAI: The mobile telephony sector in India is not just growing but service providers seem to be getting better at meeting customer expectations.


According to the latest annual TNS CellTrack 2006 study, the already high TRI*M index for the industry - the metric that measures the strength of the ‘subscriber-service provider relationship‘ - got even better, and is today at 82, up from 79 in 2005.


The performance of the Indian mobile industry measured by their ability to anticipate and meet customer expectations has been increasing consistently over time. From an industry average TRI*M Index of 55 in 2000, the Indian mobile industry has surely come a long way.

 

Airtel not only retained its number one position among the national players (see Figure 2), but also scored better, with the TRI*M Index up from 82 in 2005 to 90 this year. Hutch has also managed to improve their performance significantly and stays at second place, while Reliance with a TRI*M Index of 83 (80 in 2005) is third. Idea, BSNL and Tata Teleservices, have maintained performance but are significantly below the industry average of 82.


Among the regional players, the big surprise is MTNL - dislodging Spice to become the best regional player with a TRI*M Index of 100.

 

TNS India head of telecom practice Abraham Karimpanal says, "While it could be argued, and rightly so that MTNL is attracting a different profile of subscribers with different set of expectations, this war is all about each operator understanding and /or crafting, and then managing their subscribers‘ expectations. Whether by design or otherwise, MNTL has surpassed all others at it."


TNS CellTrack 2006 also tracks the evolving brand choice and purchase behaviour for handsets among the Indian mobile users.


Nokia continues to dominate the GSM market, with a 79 per cent market share. Motorola is the brand that has been able to significantly improve its share by almost doubling from three per cent in 2005 to seven per cent in 2006. Motorola‘s gain is possibly Samsung‘s loss as their market share has dropped from six per cent in 2005 to four per cent in 2006.


LG has consolidated its position as the market leader in the CDMA handset market. The current 49 per cent market share is an improvement of over 43 per cent market share LG had in 2005. While Nokia managed to retain its share of the CDMA handsets, Samsung and Motorola have lost market share from 17 per cent to eight per cent and 12 per cent to four per cent respectively

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories