Technology

Mobile Marketing Association announces mobile marketing trends

MUMBAI: The Mobile Marketing Association (MMA) has come out with its annual top 10 industry predictions for mobile marketing in the Asia Pacific region.


With these predictions on hand, MMA attempts to provide a guide to new and existing technologies that will dominate the market in the coming year. 
 
Said MMA Asia Pacific MD Rohit Dadwal, "Recent industry reports from InMobi and Synovate have revealed that consumers are showing a greater inclination towards receiving mobile advertising and marketing messages. The global mobile advertising market is expected to grow to $13 to $14 billion in 2011 and Asia Pacific is expected to bring in the majority of this revenue followed by North America and Europe."


The report expects mobile devices to continue to be important tools for purchase decisions in the coming year. The MMA believes that the mobile marketing channel will gain more credibility in the new decade.  
 
MMA expects permission-based mobile marketing options to gain popularity that will lead to a rise in real-time brand-to-consumer interactions.
According to the report mobile micropayments will enhance m-commerce. The key advantage of the introduction of mobile payment will be quick transactions.


With the rise of new tablets replacing computers, MMA suggests that mobile blogging will boom next year. According to the Association, this will be good for word-of-web referrals as consumers can write their thoughts on the go, but it may also signify that marketers need to be more serious about their content strategies.


The MMA has announced plans to develop a set of mobile privacy guidelines, as the online privacy debate moves on and Apple becoming a target of a class action suit.


Mobile marketing doesn‘t have a self-regulatory programme as yet.

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