Mobile gaming poised for rapid growth in India: Study

MUMBAI: India has become a high growth potential market for the global mobile gaming players, according to RNCOS research report ‘India Mobile Gaming Analysis‘.

The 71 per cent CAGR market growth during 2010-2014 readily confirms Indian market?s attractiveness and calls for foreign investments.
The industry has been witnessing phenomenal growth since 2005 and has outpaced other mobile gaming markets around the world. A vast mobile consumer base and increasing penetration of mobile gamers has transformed once a buzzword into a fully fledged industry.

The study revealed that, mobile devices have gained popularity and have become a vital source of information among youngsters. This is one of the major reasons for the unprecedented industry growth.
Total number of mobile subscribers is forecasted to grow at a CAGR of around 10 per cent during the fiscal period 2010- 2014. Growth in subscriber?s base will directly reflect in sharp increase in mobile gaming company‘s revenue as awareness levels and mobile games downloads are stupendously increasing in the country.

Further, at the overall gaming fronts, although the mobile gaming segment is relatively smaller in market size, it has experienced fastest development pace among the existing segments including PC, online and console gaming.

Consumer behaviour analysis identified that students represent half of the mobile gaming industry in India, followed by working professionals. The self employed and service class consumers are slowly but steadily shifting their preference from traditional mobile usage to value added services utilisation. It is anticipated that this consumer end will rapidly expand in coming years, which will attract more market players to enter this segment.

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