Mobile apps growing among retailers in the US

MUMBAI: With recent research conducted by Acquity Group showing that one in four retailers in the US now have a mobile app, it seems that businesses are keen to reach a new mobile audience.

There are many benefits to be reaped by companies with mobile apps, mainly due to the fact that almost everyone owns a mobile phone these days. With companies increasingly using mobile apps and processes in their everyday working lives, time is saved whilst performance is improved too. Other benefits include increased efficiency in terms of communication; the ability to download the same everyday applications that are on desktop PC‘s; constant internet access; and quick completion of tasks.

Mobile phones have made it possible to talk, text, email, watch television, watch films, and listen to music, no matter where in the world we are. Through businesses investing in mobile apps, work can therefore be conducted wherever one is, with there being no need to be in the office to carry out a simple task, such as reading emails.

Today there are more and more businesses that have developed apps. Giving employees the opportunity to access any of their work regardless of where they are, companies are therefore increasing their employees‘ productivity as a result.

With some companies developing a mobile app, or in some cases paying for a mobile app to be developed, they are most commonly either an app of the actual business, or an app that will help the business to grow and be successful. As a great way to promote a company, mobile apps will only get better, as in months to come it may be possible for additional services to be sold through them.

A company that‘s recently invested in a mobile app is the financial services firm Prudential. After launching new mobile tools in a bid to make it simpler for clients and business partners to access the company‘s products and services, Prudential is definitely tapping into the previously unknown world of mobile apps. Not only that but Prudential Retirement, part of the Prudential Financial group, has unveiled a new website optimised for mobiles, which will allow account access to 2.5 million of its retirement plan participants whilst they‘re on the move. 
In addition to this, the company has also invested in a retirement income calculator app for smartphones, which has been designed to allow users to calculate their estimated monthly retirement income, as well as their estimated monthly retirement income need.

The fact that mobile app development is becoming popular all over the world makes it easy for mobile app freelancers to secure work. Not only is app development a task that requires the knowledge of someone highly skilled within that particular area of development, but it‘s also a task that‘s costly and therefore needs to be completed correctly first time around. The opportunity for a mobile app developer to pick up work is great for those working in the freelance industry; with many freelancers often signed up to various different outsourcing websites in order to secure such work, as well as to ensure they‘re contacted by those who want to make use of their skills.

OutsourceMyProject is an example of an outsourcing website that has many skilled people signed up to it, from freelance web designers to freelancer programmers. As a UK based platform that‘s been created to open up the global market place for professional services across a wide range of sectors, OutsourceMyProject helps businesses and those in the self employed industry to decrease their costs significantly. A freelance mobile app developer, for example, can be found to complete work within a specified budget, without the need for companies having to compromise on the quality of work delivered.

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