Mobifone, Ericsson in pact for mobile video optimisation

MUMBAI : Vietnamese mobile operator Mobifone, a wholly-owned subsidiary of the VNPT Group, has chosen an Ericsson solution for combined bandwidth and mobile broadband traffic optimisation.

By the end of 2011, video traffic will make up 52.8 per cent of global mobile data traffic.To avoid the service disruptions and slower speeds that could result from increased video traffic, Ericsson and Vantrix recently partnered to bundle their respective services.

Mobifone chairman Le Ngoc Minh said, "Because of limited fixed network availability, we know Vietnamese people will view more video on their mobile devices than their PCs. Given the explosive demand for high-quality mobile video, we wanted a solution that could help decrease our transmission costs while providing an enhanced real-time viewing experience and faster downloads for our users. This combined solution met all our demands."
The combined solution comes with many benefits. Vantrix‘s Bandwidth Optimizer monitors network congestion and significantly reduces the size of videos - potentially saving the operator up to 70 per cent in costs related to operating and upgrading the network - and Ericsson‘s Multiservice Proxy (MSP) dramatically simplifies the network architecture.

The Ericsson MSP effectively allows operators to reduce costs and provide a broader range of multimedia services over their networks.

Ericsson Vietnam head Jan Wassenius said, "With Mobifone‘s impressive subscriber base, scalability becomes particularly crucial. In a highly populated country like Vietnam, where the fixed broadband market is still relatively small and video is set to become one of the network‘s biggest traffic components, we are pleased to help Mobifone prepare for the coming growth in mobile video."

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