Micromax joins Nazara Technologies to preload Electronic Arts games

NEW DELHI: Micromax Informatics has entered into an agreement with Nazara Technologies to embed, try and buy versions of popular high end game titles from leading publishers such as Electronic Arts.

Nazara is the exclusive partner for EA in India and will offer over 40 key titles from the EA catalogue to Micromax consumers. These include popular titles such as Need for Speed, Tetris, Monopoly, EA Cricket 11, Harry Potter, GI Joe and Medal of Honor.

The games will be available on Micromax handsets on a try and buy model wherein the customer will be able to play each game free for up to five times. After the free trial period, consumers could either purchase the game outright for Rs 49/Rs 99 or access the games through micro transactions for as low as Rs three for a day pass. Billing is enabled through all carrier channels.
Nazara CEO Nitish Mittersain said: "The combination of high quality titles from our key partners such as EA with a leading handset partner such as Micromax, will make high quality gaming more accessible to consumers. We are focusing on affordable pricing and easy access to high quality titles from premium publishers such as EA to make gaming mass market in India. As a next step, we will also be experimenting with free to consumer games that will be monetized through in-game advertising and virtual goods." 
Micromax business director Vikas Jain added: "We are extremely delighted to partner with Nazara and hence bring an experience delivery to our consumers. The idea is simple to provide a differential experience to our customers through Micromax devices coming bundled with content that consumers want and are not restricted to download as the option. Gaming has always been very central to Micromax plans of reaching out to the youth of the country and the partnership with Nazara helps us to reach out to our consumers and thank them for their unstinted support to Micromax in the growth story. We are sure our customers will like the partnership and provide us encouragement to enter into similar alliances."

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