MediaTek launches audio-video compression software Mobile Theater

MUMBAI: MediaTek, a fabless semiconductor company for wireless communications and digital multimedia solutions, has announced the release of ?Mobile Theater?, a video and audio compression software tailored specifically for handset users.

The new software runs both MPEG-4 and H.264, among other popular digital video/audio coding formats. With this feature support, digital or audio files can be easily stored up to 50 film clips on a 2GB T-card.

With MediaTek?s long experience in bringing optical storage and digital media to video compression technology, ?Mobile Theater? optimises subtitle crispness and sound quality parameters to ensure that compressed video/audio files retain high fidelity. With ?Mobile Theater?, not only has the problem of video or audio files taking up excessive memory space in handset devices been solved, it also offers a clear improvement on the image and sound quality of compressed files during playback.

MediaTek?s full range of handset solutions, including the MT6252, all run ?Mobile Theater?, which means even more handset users can now enjoy high quality movies on the go.

According to the Indian research company Tavess? Report, the mobile entertainment industry in India is witnessing growth and will reach $4.9 billion by 2015. Mobile entertainment has a huge potential in India and the current localisation of mobile entertainment content is driving the industry in the right direction, bringing in greater usability of content.

Mobile music will continue to dominate the mobile entertainment services landscape with significant growth
potential presented by mobile video and TV. With regard to mobile handset manufacturers, MediaTek?s ?Mobile Theater? audio-video compression software can help them further enhance the competitiveness of their products in the Indian market, which is currently seeing the rapid growth of video and audio consumption on mobile handset devices.

MediaTek president Hsieh Ching-Jiang said, ?As we work to enrich the mobile life worldwide, MediaTek continues to leverage our own innovative technology and long experience in the mobile handset market to create uniquely differentiated mobile platform solutions, giving users the ability to enjoy the advantages and excitement of cutting edge communications technology. As the world?s leading handset IC solutions provider, MediaTek has packaged ?Mobile Theater? with advanced features that give feature phone users more added value, at no added cost.?

MediaTek Mobile Theater runs both MPEG-4 and H.264, among other popular digital coding formats; therefore, files compressed by ?Mobile Theater? will play on almost any brand of feature phone. Mobile Theater also ensures that compressed files retain the high fidelity of the original, uncompressed file. During file compression, standard audio and video parameters have been optimised, giving users both AAC sound quality and crisp and clear subtitles, while also keeping file distortion to a minimum. In addition, Mobile Theater software also supports 2D/3D content switching.

The company said Indian handset manufacturers like Micromax, Spice and Karbonn, have embraced this technological innovation.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories