Technology

Measat to distribute action sports channel Edhe Sport

MUMBAI: Measat Satellite Systems has entered into an agreement with Encompass Digital Media for the distribution of the Edge Sport HD channel via the Measat-3 satellite.


Edge Sport is the first 24-hour premium action sports channel launched for the Asian market by IMG Media, part of IMG Worldwide aimed at the active and athletic urban young adults, featuring key sports disciplines such as surfing, snowboarding, BMX, mountain biking, skateboarding, supercross, skiing, base jumping, freestyle motocross and wakeboarding.


The channel features films, documentaries, athletic profiles and biographies, lifestyle programming and magazine shows, all in High Definition.


"Measat is pleased to be working with Encompass to bring Edge Sport in high definition to audiences across Asia. This high-octane sports channel is an exciting addition to the line-up of high quality HD sports channels on Measat," said Measat senior director, sales and marketing Jarod Lopez.


The Measat-3/3a satellites at 91.5°E supports Measat‘s HD video neighbourhood consisting of a wide range of high quality HD channels including news, general entertainment, sports and factual programming. The slot will be further enhanced with the planned launch of Measat-3b satellite in 2014.


"With the addition of Edge Sport HD, Measat now has 26 HD channels on its video neighbourhood, leading the HD channels distribution in Asia," added Lopez.

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