Mauj partners Mobixell for mobile ad services

MUMBAI: Mauj Mobile has joined forces with mobile advertising and multimedia solutions provider Mobixell to deliver services in mobile advertising.

The partnership will offer a commercial and technological package for managing operators‘ advertising inventories for global and local brands in India. This will include creative work, campaign planning and execution, media management, inventory management, ad serving and ad delivery via various digital and mobile channels.
Mauj Mobile CEO Manoj Dawane said, "The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalise on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible."

Mobixell and Mauj Mobile will work together on a number of immediate opportunities to deliver interactive above the line, below the line and through the line integrated campaigns.
"Mobile advertising is an area in which operators and brands work together to achieve effective advertising and higher RoI (Return on investment), which is precisely what this partnership will deliver," added Mobixell AVP mobile advertising Eran Hertzmann.

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