Technology

‘Main Aurr Mrs Khanna’ premieres on DTH









MUMBAI: As the DTH (direct-to-home) operators are feeling the need to increase their Arpus (average revenue per user), the focus is shifting to premiere latest movies on a pay-per -view (PPV) basis.


The DTH players Dish TV, Tata Sky and Big TV have announced the premiere of recently launched Main aur Mrs. Khanna on their movie-on-demand (MoD) services within four days of the Bollywood movie’s theatrical release.


The price of the movie is kept at Rs 150 for first week, unlike other films which cost between Rs 50-75.

 

Starting today, Dish TV will make available the Salman Khan, Kareena Kapoor-starrer for viewing to its six million subscribers over a month’s period.


Dish TV COO Salil Kapoor said, “Entertainment at home is becoming increasingly popular, more viewers are finding the convenience and simplicity of MoD a great way to watch movies. The growth trajectory is steep. We are proud to showcase Main aur Mrs. Khanna on our platform within days of its theatrical release.”











Film producers are now monetising their movies on DTH within weeks after theatrical release. The day is not far when films will be released simultaneously in theatres and on DTH,” Kapoor added.


Tata Sky, the joint venture between the Tata Group and Star has also announced a month long premiere of the movie on its PPV platform Showcase.


The movie for the first week is priced at Rs 150 and for the remaining three weeks it will be available for Rs 100.


Tata Sky CMO Vikram Mehra said, “Tata Sky has premiered some of bollywood’s latest blockbusters including Slumdog Millionaire, Kaminey, Agyaat, What’s your Rashee and now Main Aurr Mrs Khanna. All the blockbusters have been widely appreciated by our subscribers across the country including smaller towns and we except the popularity to watch movies on Showcase to further increase."


Meanwhile, Big TV, Reliance ADAG‘s DTH arm has also fixed the price of the movie at Rs 150 from 20 to 26 October and Rs 100 from 27 October onwards.


Said Reliance Big TV SVP Umesh Rao, "We are excited about the prospect of showcasing this latest release of Main Aurr Mrs. Khanna on our platform, within four days of its theatre release."


A Sohail Khan Productions, Main aur Mrs. Khanna revolves around the theme of extramarital affair. The movie has tried to explore the depth of a modern romantic relationship which is showcased through the lead pair in the movie. The music has been composed by Sajid-Wajid.

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