‘Main Aurr Mrs Khanna’ premieres on DTH

MUMBAI: As the DTH (direct-to-home) operators are feeling the need to increase their Arpus (average revenue per user), the focus is shifting to premiere latest movies on a pay-per -view (PPV) basis.

The DTH players Dish TV, Tata Sky and Big TV have announced the premiere of recently launched Main aur Mrs. Khanna on their movie-on-demand (MoD) services within four days of the Bollywood movie’s theatrical release.

The price of the movie is kept at Rs 150 for first week, unlike other films which cost between Rs 50-75.


Starting today, Dish TV will make available the Salman Khan, Kareena Kapoor-starrer for viewing to its six million subscribers over a month’s period.

Dish TV COO Salil Kapoor said, “Entertainment at home is becoming increasingly popular, more viewers are finding the convenience and simplicity of MoD a great way to watch movies. The growth trajectory is steep. We are proud to showcase Main aur Mrs. Khanna on our platform within days of its theatrical release.”

Film producers are now monetising their movies on DTH within weeks after theatrical release. The day is not far when films will be released simultaneously in theatres and on DTH,” Kapoor added.

Tata Sky, the joint venture between the Tata Group and Star has also announced a month long premiere of the movie on its PPV platform Showcase.

The movie for the first week is priced at Rs 150 and for the remaining three weeks it will be available for Rs 100.

Tata Sky CMO Vikram Mehra said, “Tata Sky has premiered some of bollywood’s latest blockbusters including Slumdog Millionaire, Kaminey, Agyaat, What’s your Rashee and now Main Aurr Mrs Khanna. All the blockbusters have been widely appreciated by our subscribers across the country including smaller towns and we except the popularity to watch movies on Showcase to further increase."

Meanwhile, Big TV, Reliance ADAG‘s DTH arm has also fixed the price of the movie at Rs 150 from 20 to 26 October and Rs 100 from 27 October onwards.

Said Reliance Big TV SVP Umesh Rao, "We are excited about the prospect of showcasing this latest release of Main Aurr Mrs. Khanna on our platform, within four days of its theatre release."

A Sohail Khan Productions, Main aur Mrs. Khanna revolves around the theme of extramarital affair. The movie has tried to explore the depth of a modern romantic relationship which is showcased through the lead pair in the movie. The music has been composed by Sajid-Wajid.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories