Cable TV

Look ‘PhotoReady’ with Revlon’s digital campaign,Dimsy Mirchandi

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/cndth-images/2013/10/21/revlon.jpeg?itok=NLrfDF0g

MUMBAI: Revlon, the cosmetic company, has launched a new digital campaign for its make-up range PhotoReady.

The campaign includes a Facebook application, Twitter handle and online contest called ‘CelebrityYou.’  Elaborating more on it, Revlon India marketing manager Dimsy Mirchandi says, “The objective of this campaign was to introduce and engage consumers with our new range of PhotoReady products. But our overall digital objective is to entice consumers; use the platform to share our common purpose of inspiring women to express themselves freely. And this is exactly what we have tried to do through this campaign. Based on the insight that women want to look photo-ready all the time, we encouraged her to share her best celebrity moment, i.e. find that one moment when she felt special, just like a celebrity. By sharing and realising her moments, she is not only being expressive but also inspiring others to do so.”

The PhotoReady digital campaign has been introduced to promote new products within the PhotoReady Range namely – PhotoReady BB Cr?me, PhotoReady Dual-ended Kajal and PhotoReady Mascara. It also reinforces and further promotes the already existing products within the range.

Mirchandi adds, “Since the campaign is based on a simple yet effective insight i.e. women wants to look photo-ready all the time, it is ought to resonate well with them. And the fact that close to 500 women participated in the contest validates that they found it relevant and interesting. More so, such campaigns help brand connect and co-create with consumers.”

Throughout the campaign, Revlon’s make-up expert Bianca Hartkopf   will provide various make-up tips on ‘How to’ wear make-up along with Revlon’s guest photographer (Anushka Menon) who will share inside secrets to being PhotoReady.  There will also be various tips, trends that the photographer will write in terms of articles, posts, tweets etc.

The campaign was developed by VML Quais.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/court.jpg?itok=VGZT1e9Z
MSOs move Madras HC seeking relief on inter-connect pacts

MUMBAI: The All India Digital Cable Federation (AIDCF) had filed a petition in the Madras High Court few days back pleading a directive to broadcasters to maintain a status quo on renegotiating agreements between TV channels and MSOs till a final judicial call was taken on TRAI’s new tariff regime...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/04/rajesh_0.jpg?itok=MdmBXAkK
Siti bullish on broadband: Rajesh Sethi

Mumbai: Despite uncertainty in many quarters, these are interesting times for people following the multi-system operator (MSO) industry. Recently, Siti Networks Ltd (Siti) released its Q2 and H1 results for 2017-18, reigniting the hope for growth in the industry. Announcing growth in operating...

Cable TV People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/30/louis.jpg?itok=BK_0OU5t
Louis Boswell appointed CASBAA CEO

CASBAA Association has appointed Louis Boswell, senior media and digital business leader in Asia, as the chief executive officer (CEO). Boswell will begin his tenure on 1 January 2018, succeeding outgoing CEO Christopher Slaughter.

Cable TV People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/28/Bibhu%20Prasad%20Rath.jpg?itok=ibHBXDgS
Multiple challenges weaken Ortel numbers in second quarter

Hit by multiple challenges, Indian regional multi-system operator (MSO) reported lower numbers and posted a net loss – the second one this fiscal- for the quarter ended 30 September 2017 (Q2-18, quarter under review). The company expects stabilization of business to happen one year down the line...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/comcast.jpg?itok=83-etJml
Now, Comcast in talks to buy 21st Century Fox

According to several reports, 21st Century Fox is on the block and Philadelphia-based cable TV conglomerate Comcast is interested. Comcast has approached Fox about acquiring most of the company. Reportedly, Verizon, the biggest wireless carrier in the US, has also thrown its hat into the ring....

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/13/casbaa.jpg?itok=INiAN1Jy
CASBAA elects new board directors

The Cable and Satellite Broadcasting Association of Asia (CASBAA) has announced the election of several new directors to its board, and the return of a number of long-serving directors.

Cable TV People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/13/cable%20800x800.jpg?itok=2G-o8INC
Workshop to train manpower in cable TV distribution

NEW DELHI: A workshop is being held on 27 November to deliberate on the importance of skilling, certification and accreditation of the manpower deployed in cable TV distribution.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/10/Den-Networks_SN-Sharma.jpg?itok=xOHtVNMk
Higher subscription & activation lead Den's turnaround in Q2

BENGALURU: Indian multi system operator (MSO) Den Network (Den) reported growth in operating revenue, operating profit (EBIDTA) and profit after tax (PAT) for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding year ago quarter. In Q2-17 (the corresponding...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/cable.jpg?itok=GZ9jF8MX
GTPL reports higher numbers for second quarter

Indian multi system operator (MSO) and broadband internet services (broadband) provider GTPL Hathway Limited (GTPL) has reported a year-over-year (y-o-y) growth in standalone as well subsidiary companies’ operating profits and net profits for the quarter ended 30 September 2017 (Q2-18, current...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories