emerges as top engagement platform in online commerce

MUMBAI: One of India’s first social shopping platform claims to have over 26 million page views per month and 40,000 active daily engaged user base on Facebook, stating that it is a top engagement platform in Indian commerce. Registered users are growing at 200 per cent month on month it claims, of which 50 per cent are sign ups coming from facebook logins with rich social graphs.

The 2100+ active scrap bookers have created 25,000+ unique looks, making scrapbookers one of the largest online community in India; experimenting and expressing their creativity through online commerce.  The community along with’s growing vendor base posts nearly 2,000 new product options and looks on the site every week, 75 per cent of which are unique and not available anywhere else in the country as the platform claims. has announced the launch of its ‘Create & Earn’ initiative an innovative way to enable their unique and rapidly growing community of Scrapbookers to earn from the looks they create. founder and CEO Suchi Mukherjee said, “Our vision is to create the most extensive discovery platform for lifestyle products in India.  We are creating a highly disruptive user-generated content-led commerce model in India, and scrapbook looks are an intrinsic part of this disruption, and this is indeed how our users discover great product.”’s innovative scrapbook application allows people to select from a range of gorgeous products, create a unique look and share it with their friends. Taking community generated content several notches higher, is arming every aspiring stylist and fashionista to now sell their curated looks and earn.

Scrapbookers will now get a percentage of the sale amount of all items sold through their scrapbook looks.  Top scrapbookers of the community typically make between 20-30 scrapbooks a month, and expects the most creative and active scrap-bookers to earn upto Rs.10, 000-20,000 per month! co-founder and CTO Prashant Malik says, “ Co-Founder & CTO Prashant Malik says, “We are driven to build a scalable social and visual discovery platform at the core of our brand that will magnify the visualization and discovery of the rich merchandise. We are on a mission to build the most extensive discovery platform in South-East Asia, where consumers come because they get to discover simply great product at affordable prices.  And this discovery is best led through social channels and user generated content. The primary user generated content on LimeRoad is scrapbooks and attributing a product sale with this content is a key innovation, which is what we’re enabling with our newest initiative.”

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