Lenovo launches the 'Do Network'

MUMBAI: Taking it‘s global ‘For those who Do‘campaign a notch further, Lenovo has launched ‘Do Network‘, an online platform where people who want to make a difference can come together and ideate. It is an effort to extend the brand’s promise of empowering communities with the best tools and technology possible.

Through the Do Network, these people can form teams and develop a project they are passionate about. Apart from this, they can also, through the network, get in touch with people who may help them out or aide their cause in one way or another.

The Do Network comprises of a series of 90 day cycles where different themes and thematic challenges are introduced for each challenge. The first leg of the challenge is based on the theme ‘Innovation through technology’ and the four issues from which the doers can choose are portable education, traffic jam, products and progress or any one cause they are passionate about. The challenge will go on till 7 March 2012. 
Lenovo shall then choose the top ten teams on the Do Network and award them the guidance of a mentor and other resources in the form of Lenovo technology. The winners of the challenge will receive a grant worth $25,000 to realise their project. A full blown campaign will be released across India to make the audiences aware of the initiative.

Lenovo India director-marketing Shailendra Katyal said, "Through the Do Network, we want to create not just a platform but a movement that brings Doers together to push the limits on collaboration and creation, and inspire them to unleash their great ideas and turn them into something meaningful and tangible for their communities."
The top ten Doers of the challenge will get a chance to avail the mentorship of people like Rajiv Makhni (managing editor for Technology at NDTV), Rajan Anandan (MD Google India), Mahesh Murthy (managing partner, Seedfund) and Kishore AK (CEO and co-founder at Althea system).

A similar initiative is being launched by Lenovo in Indonesia and Russia simultaneously.

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