Technology

Lenovo launches 3rd phase of ‘Do’ campaign

BANGALORE: As part of Lenovo’s bid to become the no. 1 personal technology company globally, Lenovo India recently launched the third part of its ‘Lenovo for those who Do campaign’.


“The new brand positioning campaign delivers the following message in three parts or phases. The first part is built upon the concept that Lenovo is the company that creates ‘Technology For Those Who Do’; the second part of the campaign conveyed the message that at its core, Lenovo is a company of “DO-ers”; a global company powered by innovators and inventors who are obsessed with making perfect tools. At Lenovo, we do what we say - and we own what we do; the third phase of the campaign builds on Lenovo’s global momentum and move closer towards achieving its mission," revealed Lenovo India Director, Consumer Business Segment Rajesh Thadani to www.indiantelevision.com, on the sidelines of the press conference in Bangalore yesterday to launch Lenovo‘s new luxury laptop -the IdeaPad U300s Ultrabook.
 
"The supporting key messages for our campaign are - for, today’s youth, technology is a tool that ignites human accomplishment, technology not a badge. Powered by our ‘do‘ culture and global mindset, Lenovo is a ‘do’ company that makes tools for the ‘do’ generation –the youth, who are the ‘do-ers; we redefine innovation with the perfect ‘do’ machines," revealed Thadani further.


" For television, we have the campaign in English, Hindi, Oriya, Malayalam, Tamil and are looking at other regional languages like Bengali among others," Thadani further informed.
 
The IdeaPad U300s Ultrabook that Lenovo India launched in Bangalore is designed for fashion-conscious consumers who want a product that is cool, powerful and productive; the ultimate fusion for those who take technology and design seriously.


O&M is handling the creative work, while Mindshare the media buying for the ‘Lenovo for those who Do’ campaign.

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