LCO bodies, film producers moot revenue sharing via Cas to curtail piracy

NEW DELHI: A new revenue sharing issue cropped up today in private conversation between some prominent attendees at the Ficci seminar on piracy and IPR, and it is likely that bodies of cable operators and film producers might meet in Bombay to discuss this weekend or early next month.

The seminar had film actress Shabana Azmi as the chairperson and on the sidelines, Roop Sharma, president of the Cable Operators Federation of India proposed to Azmi that since there is such a lot of talk pirated films being shown, and LCOs being involved, why not develop a revenue sharing model through Cas and legitimise this so that there is clean money in it for all.

Azmi, chairperson of the government‘s Core Group on piracy, was hugely receptive of the idea and wanted immediate forward movement on it. She did not want to delay the process and said: "We should fix up the meetings now."


She said she would talk to concerned filmmaker bodies from Delhi over mobile so that the meeting could be organised this weekend, saying that everyone would be interested in this.

Azmi said she would see if someone from the Bollywood side could work out a revenue sharing model and also asked Sharma to do so.

On this Sharma suggested that since the model would be Cas-based, the model of revenue sharing proposed at the meeting could be taken to Trai and get it officially approved by the sector regulator, and Azmi said that would be appropriate.

Another prominent personality, Sushil Kumar Agrawal, managing director of the Ultra Group, also attending the seminar, said that he would help coordinate the meeting.

However, he pointed out that if the meeting does not take place by Saturday, then it would have to be pushed beyond this month with Maharashtra‘s state day holiday falling in between, so the meting could also be called in the first week of May.

V K Topa, advisor to Ficci and who deals with the IPR cell, also joined the meeting and Agrawal said that it would be better if Ficci convenes the meeting, for Ficci is organisation neutral and participation would be on a larger scale and without mutual suspicion.


Topa has said Ficci could easily do that and said he would take this up.

Sharma told that she was sure that everyone would join. "Revenue sharing through Cas means business growth on a clean path in an area where there has been always suspicion and mutual mudslinging between producers and LCOs.

She said she would coordinate with other LCO organisations apart from the one she heads.

But this would be operational in the tiny Cas universe of some 15 lakh HHs at the moment, so what about that?

Sharma said: "Cas is getting extended to 31 other cities and in any case, we have today just initiated the move and it will be six months or so before issues are resolved between all of us and a revenue model becomes accepted by all.

"By then Cas universe would have grown vastly to benefit the producers by ensuring meaningful scale of operations."


Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories