Technology

Komli to use Jivox‘s interactive video platform in Apac

MUMBAI: Komli Media has become an exclusive partner of the Jivox Interactive Video platform in the Asia-Pacific region for video advertising.


As part of the deal, Komli Media has acquired related assets from Jivox, including existing publisher and customer relationships in India. Jivox has also agreed to support Komli Media as a platform licensee and a strategic partner.


The partnership enables Komli Media to exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its advertisers and agency partners across all platforms including online, mobile and all tablet devices.


Komli Media CEO Prashant Mehta said, "Jivox has great technology and a fantastic team and we are really excited to partner with, especially because we are also focused on growing the online video opportunity in India and other parts of Asia." 


Jivox India MD Naren Nachiappan added, "We see significant benefits in this partnership for our customers and partners who will now have access to a comprehensive digital media product set from Komli Media."


Komli has bought out four companies in the past 15 months. In June 2010, Komli had acquired Australian website representation firm Post Click, while in October they took over Indoor Media, a UK-based online ethnic marketing company focused on the South Asian community. In June, the company acquired Singapore-based digital media company Aktiv Digital and in July, it bought out a Chennai-based mobile advertising platform – ZestADZ.
 
 

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