Komli Media, Artivision, Neo@Ogilvy partner for online video content

MUMBAI: Digital advertising and technology company Komli Media and Artivision, which works in the area of video advertising, have announced a strategic alliance to introduce ad solutions for online video content publishers.

Neo@Ogilvy and OgilvyOne would set up India?s first online video creation facility and work closely with the Komli? Artivision partnership to maximise the potential of online video for its clients. Komli Media will deliver Artivision?s Target-Ad technology in India, allowing intelligent placement of ads in all types of online video content.


Artivision?s Target-Ad is a value-added in-video monetisation service, generating smart ad placements that adapt in real time for optimal performance and viewing experience. Target-Ad uses advanced video content analysis to automatically find and map IAB standard ad units within areas that do not interfere with the user?s viewing experience.

This allows to scale and monetise according to content, user engagement and consumption. Target-Ad integrates with a publisher?s video player and effortlessly adds new ad inventory, while driving high performance and improved click-through rates for advertisers and better monetisation opportunities for publishers.

Artivision senior VP Amir Segev says, ?The Indian market, like so many markets throughout the world, is looking to enhance online video revenue and engagement. We are pleased to provide publishers and advertisers with additional revenue streams and more importantly, providing their viewers a more enjoyable experience.?

With video viewership seeing growth across sites, media agencies are touting online video advertising as one of the fastest-growing and most promising online advertising formats.

Neo@Ogilvy and OgilvyOne executive director ? digital services Prasanth Mohanachandran says, ?Komli and Artivision will definitely create a new market for online video. Re-purposing TVCs for the web is archaic and we look at using Artivision?s technology to make digital video more engaging and interactive.?Adds Komli Media COO Prashant Mehta, "We are confident that Target-Ad will evoke significant interest from Indian advertisers while helping publishers uncover additional ad inventory and revenue opportunities."

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories