Kingston Digital ties up with Fox Star Studio

MUMBAI: Kingston Digital, the flash memory affiliate of Kingston Technology Company, has associated with Fox Star Studio to present special-edition, DataTraveler Mini Fun 4GB, in India.

This is a strategic partnership with Fox Star Studio, which has recently released the much anticipated Abhisek Bachchan, Bipasha Basu, Prateik Babbar and Rana Daggubati starrer in cinemas worldwide. 
This special edition USB drive will hit the shelves with unique Dum Maaro Dum themed packaging and will come preloaded with exclusive Dum Maaro Dum contents.

Acquiring the latest trailers and contents, Kingston‘s Special-Edition DataTraveler Mini Fun 4GB will give consumers the chance to get their hands on the exclusive preloaded contents, such as plot summary, trailers, character sketch, wallpapers and ringtones all wrapped up in a specially designed DataTraveler Mini Fun USB drive.

Kingston Digital will be rolling out a full contact Dum Maaro Dum themed marketing campaign in support of the limited edition products and Kingston brand building. The marketing campaign includes co-branded outdoor campaigns, contests and advertisements. The movie features a Kingston USB drive in the climax of the story, a great boost for brand Kingston. 
Speaking on the launch Kingston India Flash Memory, Sales Director Nidhi Sethi said, "We have been an ongoing partner with Fox Star Studios on their various projects, our strategic association with Dum Maaro Dum has been a mutually beneficial one. The digital media collaboration between Kingston who is the leading USB drive brand in the world. and Fox Star Studios, who are leaders in providing quality entertainment content, adds unique value to our memory offerings. This is a unique alliance, and we‘re proud to be associated with this project."

Averred Fox Star Studios Head - Distribution, Marketing and Syndication Vivek Krishnani, "We are happy to associate with like minded partners like Kingston, as our objectives of providing quality content is aligned with their objective of going that extra mile in providing value to their customers. The film has opened very well and is garnering tremendous word of mouth and we hope that the buzz around the film will help in making these USB drives with the Dum Maaro Dum embedded content - a collectible item."

The special edition USB drive will be sold exclusively through one of Kingston‘s authorised Flash memory product distributor-- Avnet India.

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