Kingston Digital ties up with Fox Star Studio

MUMBAI: Kingston Digital, the flash memory affiliate of Kingston Technology Company, has associated with Fox Star Studio to present special-edition, DataTraveler Mini Fun 4GB, in India.

This is a strategic partnership with Fox Star Studio, which has recently released the much anticipated Abhisek Bachchan, Bipasha Basu, Prateik Babbar and Rana Daggubati starrer in cinemas worldwide. 
This special edition USB drive will hit the shelves with unique Dum Maaro Dum themed packaging and will come preloaded with exclusive Dum Maaro Dum contents.

Acquiring the latest trailers and contents, Kingston‘s Special-Edition DataTraveler Mini Fun 4GB will give consumers the chance to get their hands on the exclusive preloaded contents, such as plot summary, trailers, character sketch, wallpapers and ringtones all wrapped up in a specially designed DataTraveler Mini Fun USB drive.

Kingston Digital will be rolling out a full contact Dum Maaro Dum themed marketing campaign in support of the limited edition products and Kingston brand building. The marketing campaign includes co-branded outdoor campaigns, contests and advertisements. The movie features a Kingston USB drive in the climax of the story, a great boost for brand Kingston. 
Speaking on the launch Kingston India Flash Memory, Sales Director Nidhi Sethi said, "We have been an ongoing partner with Fox Star Studios on their various projects, our strategic association with Dum Maaro Dum has been a mutually beneficial one. The digital media collaboration between Kingston who is the leading USB drive brand in the world. and Fox Star Studios, who are leaders in providing quality entertainment content, adds unique value to our memory offerings. This is a unique alliance, and we‘re proud to be associated with this project."

Averred Fox Star Studios Head - Distribution, Marketing and Syndication Vivek Krishnani, "We are happy to associate with like minded partners like Kingston, as our objectives of providing quality content is aligned with their objective of going that extra mile in providing value to their customers. The film has opened very well and is garnering tremendous word of mouth and we hope that the buzz around the film will help in making these USB drives with the Dum Maaro Dum embedded content - a collectible item."

The special edition USB drive will be sold exclusively through one of Kingston‘s authorised Flash memory product distributor-- Avnet India.

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories