Jean-Briac Perrette is Discovery chief digital officer

MUMBAI: US non fiction media company Discovery has announced the appointment of Jean-Briac (JB) Perrette as chief digital officer, effective 17 October.

Perrette most recently served as NBCUniversal president, digital and affiliate distribution and content distribution strategy.

Discovery president and CEO David Zaslav said, "JB is one of the top digital strategists in the media industry today and joins Discovery at an important time in our growth and development. We look forward to JB‘s leadership in taking Discovery to the next level of growth as we continue focusing on creating value, deepening engagement with more viewer sampling of our brands, and monetising our 25-year programming library across an increasing number of digital distribution platforms."
Overseeing a combined team of more than 300 employees in his new position with Discovery, Perrette will lead the company‘s digital strategy, including Discovery‘s U.S. websites (including,, and, Interactive Technology, Digital Operations and Programming group, and will lead digital distribution efforts with non-traditional affiliates (ex: Apple, Netflix, Amazon, etc). He will also be responsible for Discovery Commerce, including Licensing and Home Entertainment as well as Footage and Music Services.

Perrette said, "Discovery is the global leader in non-fiction content, with incredible brands and a world-class leadership team led by David, who I am excited to work with again. I look forward to expanding Discovery‘s presence in the digital space, finding new opportunities to earn value for its robust content and driving viewer engagement on all screens."

In his most recent post at NBCUniversal, Perrette oversaw North American distribution of television and film content across digital platforms. He coordinated NBCU‘s overall content distribution strategy, and was responsible for NBC‘s broadcast network distribution. He also helped launch new digital channels Sleuth, Chiller and Universal HD and played a leadership role in developing the industry-leading digital venture, Hulu.

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