iVdopia launches HTML5 video ad platform

NEW DELHI: iVdopia, the video and rich media mobile advertising network, has launched V5, the first HTML5 video platform with the ability to provide unified video ad experience across all devices and Smartphones, including the iPhone, iPod Touch, iPad or the Android.

Up until now, advertisers and agencies were required to develop multiple versions and formats of video ad campaigns in order to support viewership on Flash and non-Flash devices. With the V5 solution, iVdopia provides an easy to use platform that eliminates this process, empowering advertisers and agencies to deliver a single video ad experience that can be served across any device, regardless of it being supported by Flash or not.
A “create once, run anywhere” tool, the V5 enables advertisers to overcome the operating system restrictions within the fragmented mobile device market and deliver the most compelling form of video advertising to the rapidly growing number of users across Smartphones.

The V5 platform also enables media companies, content owners and distributors to deliver ad-supported video content across non-Flash devices like the iPad, iPhone and iPod Touch.
“At iVdopia, we quickly gauged that media companies required monetisation strategies that pervaded through multiple platforms and utilised multiple ad formats in order to be successful. On the other hand, brand advertisers demanded real-time, interactive video experiences that were not limited by Flash plug-ins and that played singularly across multiple Smartphone devices,” said iVdopia COO Chhavi Upadhyay. “With the launch of V5, we have extended video advertising to every screen to take advantage of the rapidly growing audience numbers on non-Flash devices.”

Supporting multiple user engaging features for brand advertisers, the V5 platform will incorporate the HTML5 ad creation capabilities of the Future5 – iVdopia’s ad authoring tool – and launch innovative video ad units in partnership with leading advertisers and agencies.

Said iVdopia chief business officer Saurabh Bhatia, “We’re offering a suite of solutions for advertisers with the V5. Besides offering video as the most user-engaging ad unit to ever take over screens, the V5 is an OS agnostic solution - which is advantageous to advertisers who do not want to be restricted to just one OS for serving video ads. In addition, V5 powered ads are capable of all the unique video and audio effects found in HTML5, without relying on Flash.”

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