Technology

IRS R1: C&S reach up 7%, FM radio also on an upswing

MUMBAI: The reach of cable and satellite (C&S) to individuals is on a 7.05 per cent upswing, according to the latest Indian Readership Survey (IRS) survey conducted by Media Research Users Council (MRUC).









As per the Round 1 (R1) survey (January–December 2008), the total number of individuals exposed to the C&S service stand at 307.69 million, as against 287.43 million individuals in IRS R2 (July 2007-June 2008) survey.


 

On the whole, a total of 36.1 per cent individuals in R1 2009 (sample size 852,333,000) accepted using C&S as compared to 34.1 per cent in R2 (sample size 842,905,000).



On the other hand, the reach of television, which was 55.4 per cent in R2 2008, went up to 55.7 per cent in R1 2009. On actual individual basis, the reach went up by a meagre 1.66 per cent.


In the radio sector, the reach stands at 21.1 per cent (179.84 million individuals) in R1 ‘09, down by 0.30 per cent as against R2 ‘08 figure of 21.4 per cent (180.38 million individuals).



In the FM radio space, however, the reach has increased by 4.92 per cent. The survey shows a reach of 13.8 per cent (117.62 million individuals) in R1 2009, up from 13.3 per cent reach of R2 2008 (112.11 million individuals).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Brightcove_0.jpg?itok=OMVu25Ro
Brightcove Signs agreement to acquire Ooyala’s online video platform biz

Brightcove, a global provider of cloud services for video, has announced that it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/01/silver.jpg?itok=Ge4a-jEz
Silverpush grows 100% y-o-y following apac expansion

SilverPush, the marketing technology platform powered by artificial intelligence (AI) designed to effectively improve engagement between brands and consumers, is set to become the fastest-growing contextual marketing tech company from India.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/shemaroo.jpg?itok=HA92023K
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/09/truecaller.jpg?itok=TzsguYab
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ms.jpg?itok=o8sdWF27
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/P%26G.jpg?itok=fWndM1I-
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ces.jpg?itok=ZuVLQRNO
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/04/Synamedia.jpg?itok=-gsubF80
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/web.jpg?itok=BldnOoXa
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories