IPRS, YouTube reach deal for music

MUMBAI: The Indian Performing Right Society (IPRS) and online video social network YouTube have announced a licensing agreement that will allow songwriters, music composers and music publishers to earn revenue on YouTube.

This is YouTube‘s first collection society deal in India. YouTube generates revenue only when ads are displayed against YouTube partner‘s videos, which is then shared with such partners. In this case it would mean that Indian music publishers, composers and authors that are members of IPRS will derive their share of revenue from the society for their works accessed on YouTube.

IPRS CEO Rakesh Nigam said, "We are extremely delighted to do this deal with leading video site like YouTube, as this association will benefit our publishers/music companies, author and sister societies. As more users get online, consumption and monetization of music will increasingly happen on the internet and YouTube will drive it."
YouTube director of product management Asia-Pacific Adam Smith said, "This is yet another step in YouTube‘s ongoing effort to help foster the creation of Indian content and reward local artists for original works available online. We are extremely pleased to have reached an agreement with IPRS that both fosters musical talent and enables this talent to receive payment for videos on YouTube."

In India, YouTube has already signed deals with music labels like T-Series and Saregama who represent about 70 per cent of the songs from the Hindi film industry. This agreement will open up new opportunities for the entire music industry in India to leverage the YouTube platform as an additional distribution channel and revenue source.
Saregama India senior VP Adarsh Gupta said, "This agreement between IPRS and YouTube is surely a big step for the benefit of music industry. All the major stakeholders - the artist, the lyricist, the music director as well as the publisher who contribute to the making of a track - will now earn in a transparent manner. This association also opens an important additional revenue stream as digital content consumption is on a steady rise."

Throughout the Asia-Pacific region, YouTube is succeeding in securing mutually beneficial agreements with associations representing artists and authors. Over the last few years, YouTube has signed deals including with Jasrag in Japan, KOMCA in Korea, Cash in Hong Kong, Must in Taiwan, APRA-AMCOS for Australia/New Zealand, Filscap in the Philippines, and Compass in Singapore.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories