Technology

IPLs online viewership surges

MUMBAI: The online streaming of the just concluded IPL season recorded 113 million page views globally, a 55 per cent increase in comparison to 72 million page views last year, Times Internet has said.


The online viewership also recorded over 87 per cent growth in India with 80 million page views as against 43 million last year.


The final match of the tournament, which ended in nail biting finish with KKR taking home the title, generated 7.5 million page views, making it the highest single day viewership during the entire season.
 
 
This year the IPL website offered a slew of features including interactive scorecards, high-definition streaming of IPL matches, DVR features (to rewind during a match), video-on-demand facility, and a ‘Battleground‘ section.


Times Internet Limited CEO Rishi Khiani said, "Premium video content is a key focus area for us at Indiatimes and IPL is the key property as part of this vision. We promised IPL 2012 viewers a highly interactive and engaging cricket viewing experience beyond what India has seen before. The record breaking online viewership numbers and advertiser traction across the season validate our delivery of this promise."


Google APAC Director Content Partnership Gautam Anand said, "It‘s heartening to see the continuous growth in the viewership of this exciting tournament online from across the globe. This season was extra special with lots of close matches and last ball finishes and we are really glad that we were able to bring all the action live to our audience on YouTube for the third consecutive year."


The IPL was streamed live on Indiatimes.com and the YouTube channel of Indiatimes.

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