IPL online ratings grows by 56%

MUMBAI: The IPL ratings might have fallen beyond expectations on television, but the response to online streaming of the matches has a different story to tell altogether.

The tournament‘s viewership on official YouTube channel and Indiatimes‘ IPL channel has seen an upward swing registering a 56 per cent growth over last year with the first week of the tournament, including the opening ceremony, recording 13.7 million views, as against 8.8 million views last year, according to Times Internet, the digital rights holder of IPL.

In contrast, the television viewership of the first six matches of IPL went down 12 per cent garnering average viewership of 3.76 TVR, compared to 4.63 TVR last year.

Coming to online viewership, New Delhi and Bangalore lead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 per cent.

Among the matches registering maximum online views include the ones played on 10 April between Royal Challengers Bangalore and Kolkata Knight Riders, and Delhi Daredevils and Chennai Super Kings. The day saw a total of 2.15 million views on the site, which included 0.7 million unique visitors.

Almost 0.6 million viewers have enjoyed the match action on their mobiles over the last seven days on Apalya mobile TV platform across Airtel, Idea and Vodafone which is double the traffic registered last year, Times Internet said.

Times Internet Ltd CEO Rishi Khiani said, “Last year, we delivered a superior viewing experience and garnered significant audiences. This year, our emphasis is on higher interactivity and our strong social focus has paid off right at the start, becoming a sign of things to come over the season.”

Google India head of media sales Praveen Sharma said, "We’re really excited to see the continuous growth in online viewer ship of IPL. This is the third year of our association with live streaming of IPL and the viewer ship numbers clearly indicate the distributed media consumption pattern of the Indian consumers."

Earlier, Times Internet had roped in Coca-Cola, Samsung and Maruti as premium sponsors while Kotak Mahindra Bank, Hero Honda, Citi Bank, E Bay, and Karbonn Mobiles and Hindustan Unilever had come on board as associate sponsors.

While premium sponsors are paying between Rs 35 to Rs 50 million, the associate sponsors have forked out between Rs 15 to Rs 30 million.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories