IOC awards net, mobile rights for Beijing 2008 in China to CCTV

MUMBAI: The International Olympic Committee (IOC) has announced an agreement with for Internet and mobile platform exhibition rights within China for the Beijing 2008 Olympic Games.

IOC selected on its capacity to guarantee full exploitation of the digital broadcast rights over a variety of platforms, by working in close co-operation with its television broadcast team. IOC was also impressed by’s commitment to promoting the Olympic Games and the values of the Olympic Movement in China.


Over-the-air TV rights for the Beijing 2008 Olympic Games were acquired by CCTV, as a member of the Asian Broadcasting Union, in 1998. IOC considered interests from several companies for the Internet and mobile platform broadcast rights in the Chinese mainland, having launched a tender in March 2007.

IOC president Jacques Rogge said, “The Beijing 2008 Olympic Games will be a landmark moment in Olympic history and is obviously an event of huge national interest for China. Our agreement with represents a very exciting partnership for the Olympic Movement. We look forward to working with our broadcast partner CCTV and its digital arm,, to bring the excitement of the Olympic Games to a new generation of fans in China.”


IOC executive board member and member of IOC TV rights and new media commission Richard Carrión said, “The Beijing 2008 Olympic Games will break new boundaries in terms of digital Olympic broadcast. It was important for IOC to make sure that all potential partners understood the value of the rights and demonstrated they would fully exploit these rights in mainland China, while also providing satisfactory guarantees of anti-piracy and security measures.

"By granting digital rights to, IOC believes that’s digital team will work closely with the broadcast team at CCTV to develop joint executions across media platforms. This will ensure that Chinese Olympic fans have access to the best possible Olympic coverage in 2008.” GM Wang Wenbin said, “The 2008 Olympic Games is a milestone both for new media broadcast in China and for the new media broadcast of the Olympic Games.”


Latest Reads
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces
Jenax presents revolutionized ways to connect human body to iot powered by the first true flexible battery at CES 2019

Jenax, an inventor and a manufacturer of flexible and fast-charging lithium-ion rechargeable batteries, today announced that the company will present how its award-winning J.Flex

Technology ces
Consumers Expect to be Riding Hyperloops and Owning Home Robots in 2030 According to Survey by CITE Research/Dassault Systèmes

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalizes experiences.

Technology ces
Shemaroo Entertainment’s Bhakti App Bags the Innovative Mobile App Award

Shemaroo Entertainment Ltd., added another feather to its cap with firm’s ‘Shemaroo Bhakti App’ winning the special mention award under Innovative Mobile App category at the Drivers of Digital Summit 2018

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories