IOC awards net, mobile rights for Beijing 2008 in China to CCTV

MUMBAI: The International Olympic Committee (IOC) has announced an agreement with for Internet and mobile platform exhibition rights within China for the Beijing 2008 Olympic Games.

IOC selected on its capacity to guarantee full exploitation of the digital broadcast rights over a variety of platforms, by working in close co-operation with its television broadcast team. IOC was also impressed by’s commitment to promoting the Olympic Games and the values of the Olympic Movement in China.


Over-the-air TV rights for the Beijing 2008 Olympic Games were acquired by CCTV, as a member of the Asian Broadcasting Union, in 1998. IOC considered interests from several companies for the Internet and mobile platform broadcast rights in the Chinese mainland, having launched a tender in March 2007.

IOC president Jacques Rogge said, “The Beijing 2008 Olympic Games will be a landmark moment in Olympic history and is obviously an event of huge national interest for China. Our agreement with represents a very exciting partnership for the Olympic Movement. We look forward to working with our broadcast partner CCTV and its digital arm,, to bring the excitement of the Olympic Games to a new generation of fans in China.”


IOC executive board member and member of IOC TV rights and new media commission Richard Carrión said, “The Beijing 2008 Olympic Games will break new boundaries in terms of digital Olympic broadcast. It was important for IOC to make sure that all potential partners understood the value of the rights and demonstrated they would fully exploit these rights in mainland China, while also providing satisfactory guarantees of anti-piracy and security measures.

"By granting digital rights to, IOC believes that’s digital team will work closely with the broadcast team at CCTV to develop joint executions across media platforms. This will ensure that Chinese Olympic fans have access to the best possible Olympic coverage in 2008.” GM Wang Wenbin said, “The 2008 Olympic Games is a milestone both for new media broadcast in China and for the new media broadcast of the Olympic Games.”


Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW – a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India’s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India’s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ‘FalconEye’ to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights™ OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories