Internet use in US up by 25 per cent

MUMBAI: The Nielsen Company, in a report, has divulged that the average internet user in the US spent 195.2 minutes watching online video in September, a 24.8 per cent increase since last year.

It also saw a surge by 24.8 per cent on the total number of streams at 11 billion while the number of viewers went up by 12.3 per cent in 2009 to 139.3 million.

The number of streams per viewer last month was 79.1, an increase of 1.1 per cent than that of last year.


Among the online brands, YouTube remained at the top with a total of 6.7 billion and 106.1 million exclusive viewers followed by Hulu with 437.4 million streams and 13.5 million unique viewers while Yahoo! registered 228.5 million streams and 30.1 million unique viewers.

Other most-used sites include MSN with 180.1 million streams, 18.1 million unique viewers, Fox Interactive Media with 139.6 million streams, 14.3 million unique viewers and Nickelodeon with127.6 million streams, 5.3 million unique viewers.

Rounding out the top ten were Turner‘s sports and entertainment sites, MTV, ESPN and Facebook.

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