Internet key avenue for traveller choices: Survey

MUMBAI: Seven out every 10 users refer to the internet information on travel products and services. Moreover they value advertising as a useful source of travel ideas and find it more convenient making travel reservations online.

All these and more are results Microsoft Digital Advertising Solutions online travel survey which closed in on responses to about 7,000 people across MSN and Windows Live networks between 20 November 2006 and 9 April 2007 in 10 Asia Pacific countries including India.

The survey also indicates that the internet is favoured by 81 per cent of all MSN and Windows Live users in India as a source for planning and researching upcoming leisure and business travel, outpacing traditional media such as magazines (29 per cent) and newspapers (40 per cent).

Microsoft online services group country manager Jaspreet Bindra said, "The explosion of Internet connectivity in Asia has had a dramatic effect on how people conduct day to day business, communicate with friends and family, and on how they plan for their holidays and make travel purchases. The results of this survey demonstrate the power of online advertising to reach consumers where they are making key purchase decisions."

The survey also found out that online users are active purchasers and they spend a considerable amount doing so. Over the past year, air tickets (48 per cent) and hotel reservations (22 per cent) ranked as the most purchased items online for users in India.

The findings on travel planning reveal that leisure travellers in Asia plan their trips two months in advance, making reservations and purchases as much as five to six weeks ahead of a trip. In India, trips are planned six weeks in advance and purchases made four weeks ahead of a trip.

As media consumption patterns continue to change in India, the importance of the Internet as a channel to reach travellers will continue to grow. According to the survey, eight out of every ten users in Asia is considering taking a holiday in the next 12 months.

"Innovative travel marketers from across the region are already tapping into the rich media opportunities available and by bringing the sights and sounds of the travel experience directly onto the desktop, advertisers can make that all important emotional connection," said Windows Live and MSN India head of digital marketing revenue and strategic business head Rajnish.

Of all survey respondents who plan their travels online, 73% in India do so from home at a time during when they are also checking email, chatting or sharing photos. The survey found that users in India enjoy sharing their travel experience online through photo albums, e-mail, instant messaging and blogs.


Latest Reads
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories