Technology

Intel unveils HD entertainment with Intel Insider

MUMBAI: Film lovers can now watch the latest blockbusters and favourite films in High Definition (HD) on their personal computers with Intel Insider.


This innovation, announced today by Intel, will help movie buffs download and stream HD movies from Hungama.com for PCs powered by the 2nd Generation Intel Core processor.


Intel, in association with Hungama Digital Entertainment, is making available a selection of famous Bollywood and international movies including blockbusters from Yash Raj Films, Paramount Pictures, T-Series and Reliance Home Video.
 
Said Intel South Asia sales & marketing Group managing director R Sivakumar, "The launch of Intel Insider in India is absolutely befitting considering it is the home of one of the largest film industries in the world – Bollywood. Intel Insider now gives home movie viewing a whole new meaning, where film lovers can watch their favourite movies in HD from the comfort of their homes.”


Intel Insider technology also offers a “proactive queue” capability that will help consumers pre-download films ahead of the release date, and give them the ability to purchase those films, even if they are not connected to the Internet. This will allow consumers to start watching their movies immediately on the release date without waiting to download during peak traffic times. The technology is available on all 2nd generation Intel Core processor based PCs with built-in visuals.


Intel Insider technology, when combined with Intel Wireless Display (WiDi), will allow streaming of premium, high-definition movies from a PC / laptop to an HD television without cables, thereby delivering the ultimate movie-viewing experience to consumers, with stunning image clarity.


“For content companies and studios, the most precious thing is security for their movies and content, and the fact that it can be delivered and experienced by the consumer in a secure environment. Bollywood, the world’s largest film industry by number, as well as the world of digital media would be well served by the flexible business models, HD and secure online film distribution options under Intel Insider. Hungama aims to have new releases and also convert existing catalogues over time, to be available on this technology platform”, said Hungama Digital Media Entertainment MD and CEO Neeraj Roy.  
 
The storefront will have over 50 movies in HD at the launch of Hungama Movies in the second quarter of 2011.


“The film-going audiences who are willing and eager to pay for quality, legitimate Indian films, will now be able to do so, via secure digital distribution across the globe. This technology allows studios to reach out to a vast set of consumers, via a channel with the highest level of security that also gives them a great viewing experience,” said Yash Raj Films chairman Yash Chopra.


Intel Insider creates a protected environment for the distribution, storage and playback of premium content. The technology offers movie studios and online video services a scalable, consistent solution that provides an additional level of protection. With Intel Insider, consumers will have access to a larger and growing library of movie titles in HD from online service providers such as Hungama.com.

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