Technology

InMobi says 80% Asian mobile web users opt for shopping on the go

MUMBAI:Independent mobile ad network, InMobi, has said that shoppers in the Asia Pacific region prefer browsing and buying goods and services from their mobile over their PC.
 
Conducted in partnership with the Mobile Marketing Association (MMA), the InMobi Mobile Shopping and mCommerce study found that 80 per cent of Asian mobile Internet users indulge in mobile shopping.


The study was conducted in 14 countries among 15,000 consumers with representation from close to 5000 Asia Pacific users across all devices. 
 
InMobi VP global research and marketing James Lamberti said, “Mobile shopping is already commonplace with more than three quarters of the total mobile web users in the region indulging in some form of digital buying. It’s an exciting time for the consumer, retailer, and manufacturer as mobile shopping solutions will become more intelligent and compelling to use. The clear consumer acceptance has opened huge opportunities in the world of mobile advertising.”


The study also says that popular product categories for browsing include music, movies, games, travel, consumer electronics, entertainment tickets and apparel.


The report also claims that preference to mobile over PC for shopping is common across all age groups and non-smartphone users prefer mobile shopping even more so than smartphone users, possibly due to the low penetration of PCs relative to mobile devices.


Ease of use and convenience are the two key features that consumers like the most about shopping on their phones, the study reveals.


In-market consumers have different uses for the mobile device when shopping based on the product and most common uses include price comparison, local store search, research (reviews, new, similar), and purchase, the reports asserts.


Mobile advertising influence:


Mobile advertising influenced buying in the following order of priority: entertainment tickets, consumer electronics, apparel, travel followed by digital content.


When shopping in a store after seeing/hearing an offline ad, 63 per cent of in-store shoppers will use their mobile device in some way, the study claims. Digital content shoppers agree that mobile advertising is great for content discovery with 45 per cent of the respondents saying it’s informative and helpful.


The study also claims that men (57 per cent) are most likely to be encouraged to purchase based on ad exposure than women (53 per cent). Women are less likely to shop via mobile with significant differences in purchase intent by product category between men and women. Also, women are less likely to shop via mobile with significant differences in purchase intent by product category between men and women.
Overall, there is an increasing intent to purchase physical goods via mobile devices, the study concludes.


InMobi VP and MD – Asia Pacific Atul Satija, “Consumers are way ahead of us when it comes to mobile usage/demand. The results of our mobile shopping study are consistent with our advertising effectiveness study from last year which showed strong consumer intent for mobile content and purchase."


Satija also added that the staggering mobile penetration numbers, the tremendous innovation and growth of the mobile advertising market and a mobile savvy consumer set make Asia Pacific an ideal market for the growth of mobile shopping and commerce.


Most popular purchases from mobile devices in Asia Pacific:


























Product

% Buying
Music/Movies/Games 43 per cent
Consumer Electronics24 per cent
Entertainment Tickets15 per cent
Travel12 per cent
Apparel11 per cent
Other3 per cent

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Projector.jpg?itok=NxBwjeHW
Shift towards Lazor/LED, projector market expanding at 22% CAGR

MUMBAI: Projectors are one of the fastest growing product lines in India due to the booming education market. Changing lifestyles, decrease in price and rising spending on electronics has led to an upsurge in demand for high-end products including projectors.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/Dalet.jpg?itok=0-5wx5GR
Dalet to expand opportunities for b'casters & content producers

MUMBAI: Dalet Digital Media Systems will present its forward-thinking, agile media solutions at the BroadcastAsia2017 show (BCA), held in Singapore from May 23-25, on stand 4T3-05. Dalet solutions streamline a wide range of workflows for broadcasters and media organizations around the world,...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/LG%20%26%20SES.jpg?itok=IJvnNLDE
LG & SES to demonstrate 4K high frame rate tech

MUMBAI: SES and LG Electronics will demonstrate OLED TV’s cutting-edge 4K High Frame Rate (HFR) broadcast at the tenth SES Industry Days conference in Luxembourg on 16 & 17 May. The 4K HFR content will be transmitted live via an ASTRA satellite at 19.2 degrees East and displayed on LG’s OLED TV...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/16/Michael%20Hawkey.jpg?itok=4U-bvF_d
TiVo brings entertainment to Panama Cable Onda subs

MUMBAI: TiVo Corporation, a global leader in entertainment technology and audience insights, today announced that Cable Onda, a leading television service provider in Panama and long-time TiVo partner, has agreed to expand its offerings and will soon offer its customers the latest TiVo Gateway DVR...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/11/Ian_Goldsmith-David_W_Jones_0.jpg?itok=PipNfkbS
Irdeto helps Rogue Wave Software secure banks & PSPs

MUMBAI: Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses, have announced a partnership to help banks and payment service providers (PSPs) protect...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/08/Nadeem%20Khan_2.jpg?itok=zyJc49bI
Gartner sees VIDIZMO as a 'challenger' for Enterprise Video Content Management

MUMBAI: VIDIZMO, a leading enterprise video platform provider, has been recognized as a challenger by information technology research and advisory firm Gartner Research, Inc. in its annual Magic Quadrant for Enterprise Video Content Management. The Gartner Magic Quadrant evaluates vendor...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/05/LATAM.jpg?itok=uWgTkYY0
Virtualise content: Prime Focus signs deal with Turner LATAM

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed an agreement with Turner Latin America, where PFT’s CLEAR™ Broadcast Cloud will provide work order and supply chain management along with end-to-end process monitoring of critical tasks, with reports and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/04/Anil%20Ambani.jpg?itok=Dhy1Ez2I
R-Com signs pact with Aegis for VR & gaming, $ 36bn HPC market forecast

MUMBAI: Reliance Communications' undersea cable unit Global Cloud Xchange has entered into a HPC pact with two companies to provide cloud computing services. Traditionally, HPC has focused on serving end users, but the growth of IoT and Big Data, combined with the emergence of virtual reality and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/03/chris.jpg?itok=jVQOBS-4
Content & OTT solutions: Alliance & India's Fullorbis tie up to sell NETArchive

Data archiving leader Alliance Storage Technologies and Fullorbis Technologies have teamed to expand sales throughout India. Fullorbis intends to sell and promote Alliance’s purpose-built NETArchive solutions to help archive, manage, optimize and protect critical data serving customers in a variety...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories