Technology offers shopping special for festive season

MUMBAI: Online shopping company has gifting options for consumers this Diwali.

All one has to do is log on to and choose from an array of traditional and contemporary gifts to send across to your loved ones. The site also brings in an Online Shopping Festival for this festival season that assures a gift worth Rs 5000 for its customers.


The company notes that the industry has been witnessing a dramatic change in the gifting pattern during the festivals in the past few years. Gone are the days when you could get away with sending a mithai or firecracker hamper. Keeping in sync with the growing automation and consumerism people have changed and so have their gifting patterns. Circa 2007 and the trend this time is the shift towards gifting of electronic gadgets along with jewelry and chocolates.

As per a study by Assocham, 130 per cent growth is predicted in online sales of consumer goods like electronics gadgets and jewelry for this Diwali in India. Three million customers are expected to place order through the net during this festival season. COO Vaitheeswaran says, "For last Diwali over 70 per cent of the orders were for gifts which included Diwali hampers and thalis but only 5 per cent of the orders were for electronic gadgets. But this year the trend has changed, and we see that orders for gifts has decreased and constitute for only 30 per cent of the total orders whereas electronic gadgets contribute to 40 per cent of the total orders."

Keeping in sync with this change, has introduced special Diwali gadgets gift hampers, which includes combination of iPod and chocolate hampers, combination of mobiles and chocolate gift hampers and other such unique combinations.

All the diwali gift hampers come with offers like free shipping and money back guarantee to any part of the world. If the gifts fail to reach the customer on or before Diwali, he or she is entitled for the Money back offer while retaining the gift.

The traditional Diwali gifts include hampers like Shubh Labh diwali hamper, Silver shimmer hamper, Fab Dhamaka diwali hamper. Exclusive Fab Mithai diwali special hamper contains a beautiful box containing 750 gms of Pure Kaju Katlis, Kaju Apple and Kaju Bon Bon. This hamper comes with a set of 4 diyas, a diwali card and Silver Plated Laxmi Ganesha Coin in a pouch.


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