Indian youths least favourite gadget is television: TCS survey

Mumbai: Indian youth like his entertainment on the move. His least favourite gadget is the TV, with less than one per cent voting for it, reveals TCS GenY survey 2011-12.

GenY‘s favorite gadget with 28 per cent votes is the mobile phone. Gaming consoles are also increasingly becoming popular even in mini-metros with a little over 16 per cent of students owning at least one gaming console as compared to nearly 45 per cent in metros. Music players are also very popular with 60 per cent of the respondents owning them.

Tablet PCs and Tabs, though nascent, have penetrated far more intensively in metros with 15 per cent respondents listing it as their choice of device to access with mini-metros at 7 per cent.

India‘s "Generation Y" is adopting new modes of networking using social platforms like Facebook, Twitter, as well as tools like instant messaging (IM) and chat.

TCS surveyed over 12,300 high school students in ages of 12-18 across 12 Indian cities to reveal that smart devices and online access are making GenY "instant connectors." This is transforming the way tomorrow‘s professionals are conducting their academic and social lives.

Tata Consultancy Services (TCS) CEO and MD N Chandrasekaran said, "Combination of more bandwidth, availability of smart devices and the surging popularity of social networks is changing the way India‘s high school students conduct their academic and social lives. As significant employers of India‘s talented youth, we need to understand how to leverage these social trends to create engaging careers for tomorrow‘s professionals."

The survey shows common trends among urban high school students across India but also reveals differences between metros and upcoming Tier II towns, which are emerging as mini-metros.

Three out of four students cited "Research for School" as the main reason to access the internet followed by social reasons like chatting/connecting with friends (68 per cent) and listening to music (50 per cent). Over 84 per cent of the students go online from home compared to just 58 per cent (in 2009).

Use of cyber-cafes as an online access point has dropped dramatically fallen from 46 per cent in 2009 to 20 per cent today.

Social network websites like Facebook is the clear favorite among students to connect with their peers with 88 per cent of respondents from the six metros having a presence on this social platform. One-third of all respondents said that it was their preferred site. Other platforms like Orkut and India-based networks like Apnacircle, iBibo and Hi5 are more popular in mini-metros compared to metros.

Tweeting as a medium of communication is now being used by one in three students in the TCS survey, though only 1 per cent listed it as their preferred site.

Eight out of every ten high school students own mobile phones and more than 40 per cent use mobile phones to access the internet (compared to just 12 per cent in 2009). While PCs continue to dominate internet access for students (68 per cent) at home, one in two said that they used laptops as well.

An emerging trend is the use of tablets with almost 14 per cent using these new devices.

The TCS Survey shows that increasingly India‘s urban Gen Next is turning to text and chat as alternatives to voice. 50 per cent of those surveyed in metros said that they used SMS the most to communicate while 45 per cent used IM and 38 per cent used Facebook or Twitter - all significantly higher than the number of students in metros who said they used email (34 per cent) for the same purpose.

Reflecting poorer connectivity levels, use of email (55 per cent) in mini-metros continues to higher than metros (34 per cent).

The Web 3.0 generation school students are far more conscious than before. They seem to be clear about what they would look for in a future job. IT remains the top career preference amongst youngsters, irrespective of geography, with Engineering and Medicine coming next. Media / Entertainment is emerging as a clear urban favorite.

Early use of career sites like LinkedIn is more popular in business-centric cities like Mumbai and Ahmedabad and significantly lower on a national basis.

This survey captured information access trends, social networking preferences and career interests. The cities where it was conducted were - Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai and Pune. The primary data was collected from the participants by means of a questionnaire at each of these locations.

Latest Reads
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories