Technology

Indian online consumers show greater interest in online shopping

MUMBAI: The Internet has transformed many aspects of life, but perhaps none more so than how Indians shop for goods and services. More than eight out of ten Indian online consumers plan to shop online in the next twelve months and more than a quarter indicate they spend upwards of 11 per cent of their monthly shopping expenditure on online purchases, according to a recent Nielsen Global Online Shopping Report.


The report found that Asia Pacific consumers spend the most on online purchases, as a percentage of total shopping expenditure, compared to any other region globally.
 
23 per cent Indians surveyed said that they had never shopped online. Globally 16 per cent of consumers have never shopped online and the percentage is even lesser in Asia Pacific with only 13 per cent of consumers indicating that they had never shopped online.


Nielsen director, online division Karthik Nagarajan says, "Low internet penetration and lack of confidence in using credit card credentials, are the biggest challenges for online shopping in India, though high adoption for online travel sites is changing this. The medium to heavy users have always been quite comfortable buying stuff online".


Shopping through a virtual space calls for trustworthy recommendations to back the products and services for Indians, who trust no one more than family and friends when shopping online. According to the Nielsen report, 71 per cent Indians trust recommendations from family when making an online purchase decision, followed by recommendations from friends at 64 per cent and online product reviews at 29 per cent.


"Indians still like a first hand experience for high involvement products and services that they buy. The traditional one to one experience with the sales person, who clarifies all their doubts, is preferred by many. Since the online medium doesn‘t allow them this interaction, the closest is recommendation from their family and friends, though this is being largely replaced by expert reviews online," continued Nagarajan.


Online reviews and opinions are most important for Indians when buying Consumer Electronics (57 per cent), Software (50 per cent), and a Car (47 per cent). The Nielsen report highlights the importance of online opinions as part of the decision making process in purchasing products and services. Many Indian consumers went so far as to say they would not buy products or services without considering online reviews, and again this was particularly important in the purchase of consumer electronics (41 per cent), Car (38 per cent), and software (35 per cent). 
 
With online reviews and opinions weighing so heavily in consumer‘s decision making processes, it is interesting to note that more than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product or service experience online than they were to share a positive experience. At the country level, this tendency was highest amongst consumers in China (62 per cent), Vietnam (46 per cent), Singapore and India (both 44 per cent).
Half the Indian consumers (50 per cent) use social media sites to help them make online purchase decisions. This percentage is higher for the Asia Pacific region at 60 per cent who use social media sites to help them make purchase decisions (compared to 43 per cent globally).


What‘s in the online shopping kitty? In the next six months Indians are most likely to buy books (41 per cent), airline ticket/reservations (40 per cent), and electronic equipment like TV, Camera, etc (36 per cent) online. Other products and services that Indians incline to buy in the next six months include tours/hotel reservations (29 per cent), event tickets (26 per cent), clothing/accessories/shoes (25 per cent), computer hardware (24 per cent), videos/DVDs/Games (not downloaded) (22 per cent), and music (not downloaded) and computer software (not downloaded) (both 21 per cent).


When shopping online, one third of Indians (33 per cent) purchase most frequently from websites which allow them to select products from many different stores. Nearly three in ten (28 per cent) prefer online-only retail sites. Nine per cent Indians purchase from websites that also have traditional ‘brick and mortar‘ stores and eight per cent buy from sites that also sell their products through catalogs and also over the phone.


"There is a bit of a silent social media revolution going on in India at the moment and it is largely mistaken for just social networking. The truth is that discussion boards, forums and review sites are seeing high growth in terms of conversations and this is where many shopping decisions are being made," adds Nagarajan.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories