Indian gaming industry to to hit $ 300 million by 2009

NEW DELHI: The Indian gaming industry, presently estimated at $100 million, is expected to triple by 2009 with an estimate of $300 million.

This signifies a growth of 94 per cent compound annual growth rate (CAGR). Interestingly, this segment was estimated at only $30 million in 2005 and $8 million in 2003, showing a CAGR of 78%.


Of this, mobile gaming contributes 58 per cent of the total revenue and can go up to 70 per cent with increase in use of mobile phones, according to the National Association of Software and Service Companies (NASSCOM). Gaming includes consoles, online, multiplayer, casual and mobile games, according to another report by global consultancy firm KPMG.

Though still very small compared to the developed gaming markets such as the United States, Japan, Korea and China, India has a definite cost advantage since a PC game can be developed in the range of $0.5 million to $3 million as compared to $6million to $7 million in the USA.

The Indian gaming industry is also beginning to benefit from outsourcing and firms in India are now making modules of games for international companies, thus reducing their costs. These include Microsoft Corp, US-based Electronic Art Inc, UBiSoft Entertainment of France, Konami Corporation of Japan, US-based Activision Inc, and Take 2 Interactive Inc. A few components of ‘Perfect Dark Zero’, a game released by Microsoft were developed by Dhruva Interactive based in Bangalore.


According to industry sources, the ratio of revenue from services and original content development has already reached to 80:20, and is expected to improve to 60:40 in a couple of years.

Indian animation companies like DQ Entertainment Ltd, Animation Bridge, Paradox Studios, ColorChips, Toonz Animation, Hungama and Ittina Studios have entered the field which was until now monopolized by companies such as Dhruva Interactive; Indiagames Ltd, Mauj Telecom, and Mobile2Win.

These companies are also creating their own games. The success of India’s first content animated feature film ‘Hanuman’ produced by Percept Pictures and Sahara India Group has motivated game developers to look at Indian content to base their games on. Several companies like Indiagames, Paradox Studios, Fantasy Labs and Ittina Solutions have already started local content for mobiles, PCs and consoles. DQ Entertainment has planned to produce three animated feature films and also develop games around them.

Interestingly, Indian game developers are also tapping the popularity of Bollywood movies, and a game based on the super hit Hindi movie ‘Don’ was introduced recently.

Meanwhile, a recent study by IMRB International, a market research firm, on behalf of the Internet and Mobile Association of India showed that online gaming market in India has been estimated at $5 million (Rs.210 million). While 58.4% of this revenue comes from organised cyber cafes, subscriptions contribute about 31.4% and advertising brings the remaining 10.6% revenue.


Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW – a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India’s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India’s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ‘FalconEye’ to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights™ OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories