Indian entrepreneurs kickstart video streaming service

MUMBAI: Spuul, a cloud-based streaming video service that provides consumers around the world on-demand access to more than premium Indian movies and TV programmes, has been launched.

Founded by seasoned industry and technology entrepreneurs Sudesh Iyer and S. Mohan, Spuul offers current content from some of the biggest content distributors such as Eros International and UTV. It boasts of a library of more than 600 Indian movies and TV programmes.

Iyer is one of the Indian promoters who were behind the establishment of Sony Entertainment Television India, while Mohan is the Founder of Palo Alto-based Accellion, buUuk and a number of other technology and venture companies.

In addition to freemium content which includes access to more than 100 free movies, Spuul offers two additional levels of content. Specials, which are Pay Per View movies, available at US$0.99 per movie for 72 hours of unlimited views; and a Premium content subscription, which gives access to the very best of Bollywood and is available for $4.99/month.

The content on Spuul can be accessed from a variety of devices including laptops, smartphones, tablets and connected TVs. To ensure the end-user experience, Spuul is offering a unique resume capability which allows users to watch a movie on one device, hit pause, and then pick up where they left off on the device of their choice.

“When developing Spuul, our goal was to create a service that is flexible enough to accommodate today’s busy lifestyle without sacrificing quality,” said Spuul co-founder S. Mohan.

“By providing the ability to start a movie on your TV, stop when it is time to leave for work and resume where you left on your iPhone in a train on the way to work, we believe we’ve succeeded in our goal. It is about being able to access quality content whenever, wherever you want.”

To assure users quality viewing, the service is being powered by a combination of Amazon Web Services, Brightcove‘s Video Cloud, and Akamai‘s CDN. Together, Spuul delivers a cloud-based solution offering multi-bit rate streaming, allowing video content to be uploaded centrally and delivered no matter what the infrastructure is locally.

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