Technology

India to see 50% growth in digital TV within 5 years: Dilip Venkatraman

MUMBAI: India will see a 50 per cent growth in digital TV in the next five years, said CNN-IBN CEO Dilip Venkatraman at the BroadcastAsia 2011 International Conference in Singapore.


Venkatraman noted that what is being seen today is a convergence of TV, film, print Internet and mobile content. "Platforms to showcase content have changed from the Internet to the hand phone and currently convergence is available on the tablet", he added.


"Amid concerns, all forms of media have survived after two decades and newspapers too exist. No new platform is cannibalising the other‘s space. Handheld devices are, however, the preferred delivery platform. With increasing engagement possible, the speed of convergence has increased with the increase of delivery platforms and increase in bandwidth", Venkatraman asserted.


Venkatraman cautioned that broadcasters cannot limit themselves to only TV or 3D/HD today. "They have to be able to reach the masses on every platform. Is it the future of Broadcast TV or is it the future of TV broadcast?" he asked.


Besides, broadcasters will need to produce content, which will be platform agnostic and available for all platforms of delivery. Viewers want continuity, to view the same content from one device to another, seamlessly. There is a need for a universal video format which will work everywhere i.e. content needs to be simultaneously created for multiple platforms simulcast to serve any viewer across all the delivery platforms.


"The content creators and owners, broadcasters and the various platforms for delivery must come together and have a universal format and codec created to ensure the viewers have this seamless experience", Venkatraman advised.


 
 
 
Venkatraman underlined that viewers can now pay and download content or have anytime viewing of what they want to watch and when they want to watch as per their convenience.


The content will now be a collection/playlist available to the viewer to pick and choose from. The viewer will choose from the content cloud but view it on the platform of his choosing. "When one talks of different mediums -TV, tablet, internet, computer or the phone … different sets of viewers will have different favourites, but the content owners have to serve all of them", he claimed.


"This is the future that the broadcasters, content owners and platform developers have to be ready for. Broadcasters are now catching up to the HD hardware, most already have, others will soon", Venkatraman warned.


Moreover, content producers and broadcasters have to keep evolving along with the hardware and the new platforms available. Converting existing content is not the answer; when it is produced, the content should be available at the same time on multiple platforms.


"Viewers are already coming out of preferences for a single source be it TV, computer, DVD or TiVo -- broadcasters have to be platform agnostic to meet the viewers who already are", Venkatraman advised.


Venkatraman explained his vision of what the future for broadcasters looks like. It is a content cloud formed by all the shows, movies, etc. produced across the world (in a single format or using a single codec), read by devices using the universal codec making the content available across platforms reaching a viewer who has one, a few or all of these platforms to choose from.


Furthermore, Venkatraman clarified that in a way there is a direct connect between the content producers and the viewers. "In this scenario, maybe there will be no need for the broadcasters. The universal video format and codec is the future that will ensure everyone remains in play", he says.


"There will be no need for conversion from one format to the other … no barrier between platforms. All content that is produced will be ready for play on any format. Competition will be truly based on quality of content and not on availability. But everyone has to come together to make this the reality especially broadcasters and platform owners … who will have to work together to make this possible", Venkatraman envisioned.


"The barriers between different formats have to be pulled down. The challenge is for different stakeholders to work together. The question is can there and should there is a single format for all devices and can the broadcasters produce in this format", Venkatraman speculated.



Venkatraman states, "The future tends to look more and more in favour of unicast. … individual viewers demanding and downloading specific content. This raises questions about whether this will make the broadcasters‘ schedules irrelevant. Will it matter when or whether a specific TV channel schedules a show? Will the viewer need to wait for that specific time or cable service?"


"Are we looking at a future with content stores that mirror the app stores of today? Will the viewer not be able to have a playlist that not only contains songs and videos but also TV shows and movies? Will there be a better and more improved apple TV that will replace broadcasters?" Venkatraman questioned.


All this also raises the question of monetisation. A quantum leap in DRM will be needed to keep pace with the way viewers are consuming content and the plethora of devices available.


In this area too, collaboration between platforms and broadcasters is vital to ensure the revenue streams from this new method of consumption.


"Revenues will be a function of how and how much you charge for shows, time slots and individual properties instead of the subscription for entire channels", Venkatraman concluded.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Lorne-Brown-Ryan-Reed-and-Anne-Schelle_1.jpg?itok=1-yJEc7D
SintecMedia & Lotame bring dynamic audience targeting to broadcast TV

MUMBAI: SintecMedia and Lotame have announced plans for an integration that will deliver audience segments from the Lotame DMP directly to SintecMedia's frontend proposal system, OnBoard. SintecMedia is the preferred broadcast management for linear and digital, and a software partner for over 300...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/14/apec_0.jpg?itok=F4q4QkOl
A-Pac the biggest market for SOIs, to flourish by 2024

Silicon on Insulator (SOI) caters to the demand of the electronic industry, and thus the market will increase and expand with the varied demands in the electronics domain. The electronic boom in the industry has caused a surge in consumer electronics such as digital cameras, television, gaming...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/12/anthony%20%281%29.jpg?itok=1_onx3pu
B'casters' easing ATSC 3.0 transition: Artel, Qligent integrate

Real-time, multimedia delivery solutions company Artel has partnered cloud-based, enterprise-level media analysis specialist Qligent to help broadcasters ease the transition to ATSC 3.0.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Convergence_0.jpg?itok=YbX2BAHO
Convergence: Sinclair Broadcast co ties up with India's Saankhya

MUMBAI: ONE Media 3.0, a wholly-owned subsidiary of Sinclair Broadcast Group, Inc. has announced an agreement with Saankhya Labs, a leader in the development of Cognitive Software Defined Radio (SDR) chips, to accelerate the development of ATSC 3.0 (the Next Generation standard) chipsets.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Siemens-Sumitomo_1.jpg?itok=5cxUHrJ7
Siemens & Sumitomo win US$ 520m Pugalur-Trichur HVDC and cable VSC order

MUMBAI: A consortium between Siemens and Sumitomo Electric Industries Ltd. has been awarded an HVDC order from Indian transmission operator Power Grid Corporation of India to supply a high-voltage direct current (HVDC) transmission system.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Sanjay%20Sethi-800x800.jpg?itok=8Yt0QcPi
Electronic Manufacturing Cluster in Au'bad gets govt nod

NEW DELHI: The the first Brownfield Electronic Manufacturing Cluster (EMC) in Aurangabad under the Electronic Manufacturing Clusters (EMC) scheme has received final approval from the Electronics and Information Technology Ministry. India Electronics and Semiconductor Association (IESA), the premier...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/stb%20%281%29.jpg?itok=pU2kNGZD
Indian and Chinese companies tie up for pre-integrated VAS Ready STB

Technology company specializing in digital media Corpus and Chinese digital products supplier Jiuzhou are to offer an STB solution bundled with Value Added Services (VAS) applications to enable operators monetize their digital investments and achieve faster ROI and profitability.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/qw%20%281%29.jpg?itok=xNbG4zeg
Spectranet video delivery optimised through Qwilt

Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/camron-o-nil.jpg?itok=isUPKsXu
Adore partners Riedel solution

MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel's Artist digital matrix intercom solution for Accenture's state-of-the- art webcast facility in Gurgaon, India.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories