Technology

India-South Africa match is biggest online streamed cricket match ever

MUMBAI: ESPN Software India said Wednesday the live streaming of the India-South Africa match on espnstar.com broke India’s online streaming record for events delivered by Akamai Technologies.


The live streaming of the match on www.espnstar.com/cwclive exceeded 43 Gbps of video steaming data at its peak in India, according to Akamai. Over three million streams were delivered to over 1.5 million unique consumers on the match day.
 
Through the first 42 matches,


ICC Cricket World Cup 2011 Free Live Streaming section has received more than 55 million views across the globe, serving 30 million video streams to 17 million unique users – with the quarter finals still to come.


The India games so far have accounted for 10.7 million streams peaking at 3 million for the India v/s South Africa game.


www.espnstar.com has generated more than 175 million page views in the time period 15 February till 23 March 2011. On the India-South Africa match day, espnstar.com delivered 12.7 million page views. The site has seen over 20 million unique users in the same time period.


Said ESPN Software India managing director Aloke Malik, “ESPN Star Sports has leveraged the power of broadcast, digital and mobile platforms to deliver India fans the ICC Cricket World Cup 2011 – wherever, whenever on the best screen available. The response to live streaming of ICC Cricket World Cup 2011 on espnstar.com has been amazing. Consumers have enjoyed high quality online stream which works well even on low bandwidth. We expect the traction to build as we progress further in the tournament.” 
 
Akamai‘s HD Network was designed to allow content owners and publishers the ability to deliver a personalised and interactive consumer experience through advanced features, such as DVR, multi-camera angle switching, and adaptive bitrate streaming technology. 

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