In Cas areas, digital cable leads over DTH

MUMBAI: Cable TV has stood firm ground against competition from the direct-to-home (DTH) operators in the Cas (conditional access system) pockets of Mumbai, Delhi and Kolkata.

Digital cable has penetrated the highest in the Cas zone of Mumbai with 44 per cent of the C&S homes opting for set-top boxes (STBs) till 15 June, according to Tam estimates. Out of the total 572,000 homes, cable has pocketed 249,985 households who have gone in for STBs.

DTH, in contrast, has seen just 3 per cent penetration with 16,852 homes flocking to it. Despite aggressive marketing, DTH players have seen a 1 per cent rise in penetration over a five-month period.

DTH has performed better in the South Delhi Cas market, having a 6 per cent penetration with 43,332 out of 723,000 total homes migrating to the platform. Digital cable, however, has a 29.4 per cent penetration with 212,384 households buying STBs.

Under the Cas zone in Kolkata, there has been a low offtake for digital services with cable seeing a 18.1 per cent penetration (94,162 homes) comparable with 1.8 per cent (9,167 homes) DTH households.


The Tam study shows that the upper segment of the socio-economic strata are the leading consumers of digital cable. In the Cas market of Mumbai, the highest purchase for STBs is from SEC A and B (31 per cent each). This is followed by SEC C (20 per cent of the total STB population in Mumbai), SEC D (11 per cent) and SEC E (8 per cent).

Delhi has a higher SEC A STB ownership skew with 57 per cent of STB ownership in the city coming from this segment, followed by SEC B (24 per cent). The other strata account for just 19 per cent, according to Tam estimates.

Kolkata is seeing a similar trend with SEC A and B accounting for 74 per cent of the STB population while the remaining 26 per cent is distributed among the other socio-economic strata.



STB Ownership





BASE (Homes)572000%249985%723000%212384%519000%94162%
SEC A118404217661931278355391210245788749174011943
SEC B143000257667431166290234996524114699222961731
SEC C131560234930020105558152219410101205201488316
SEC D1115402026731118965212948241074332156546
SEC E67496122066088314512971851069142138884

Source : TAM 2007 study on CAS penetration in 3 cities of Mumbai, Delhi and Calcutta.
Wave 1 - January 15th 2007.
Wave 2 - June 15th 2007.


Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories