Technology

Idea brings in affordable smartphones to promote 3G

MUMBAI: Within months of the launch and expansion of 3G services, mobile operator Idea Cellular has now announced the launch of an affordable range of 3G smartphones starting at Rs 5,850 onwards, to drive penetration of data services in the country.


The new Idea smartphones have been affordably priced to ensure rapid uptake by both - 2G users wishing to upgrade to 3G, and existing 3G users - especially in the semi-urban parts of the country which are traditional strongholds of Idea.


As a special introductory offer, Idea is offering data services worth Rs 3,500 with Rs 259 pack, along with the new 3G smartphones. Hence, for the smartphone which is priced at Rs 5,850, Idea 3G user gets it for a value of just Rs 2,609. 
 
Likewise, the handset priced at Rs 7,992 has a value of just Rs 4,751 for Idea 3G users, thus making them the best buys in their respective segments.


The Idea 3G Smartphones are based on 2.2 Android Operating System (OS) and also have a 3.2 MP Camera, Touchscreen (3.5" & 2.8" screen size), GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut, browser Opera mini, and pre-loaded Google and Youtube, besides a range of other high-end smartphone features and Idea TV. The handset devices can operate as mobile phone, mini computer, and also acts as a Wi-Fi router.


Idea Cellular MD Himanshu Kapania said, "Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, Idea has introduced affordable, yet fully loaded 3G smartphones which will now fuel the aspirations of the evolving mobile user in India. The new smartphones will further drive our existing 3G services in areas of industrial and commercial activity, centers of learning, and high potential rural hinterlands."


Idea Cellular CMO Sashi Shankar said, "Worldwide, smartphones are witnessing rapid uptake due to their multitasking capabilities and vast range of applications. While data uptake has witnessed steady growth ever since 3G services were launched in India, the progress and proliferation will be spurred with the availability of affordable 3G devices. Idea 3G smartphones will not only offer the best apps and technology experience to our users, at the most affordable price points, but are also loaded with huge data benefits and free offers exclusively for Idea users."


The Rs 259 pack offers free subscription to Idea TV for 3 months, 1 GB of data download per month for 3 months, 3G Double Dhamaka benefits for 6 months, and talktime of Rs 25. This special introductory offer is available for both prepaid and postpaid users.


The new Idea 3G smartphones will be available at all major mobile retail stores and Idea outlets across all major cities. Launched earlier in the year, Idea‘s 3G services are now available in 10 Idea circles, and 10 other circles through roaming arrangements with leading national operators, covering 1,600 towns. Idea has been witnessing growing demand for its ‘Gold Standard‘ 3G services which can be best experienced on smartphones.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=zBE4YL3k
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=YeoN1Hcd
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=8nXgmc_U
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=uPD543QG
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=S9rP2yss
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=233hZ8S7
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=1e68Zg0C
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=s2F-oxzy
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=PCzLNCEq
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories