ICTV demonstrates ActiveVideo Platform at Broadcast Asia

SINGAPORE: VOD solutions provider ICTV has introduced its ActiveVideo platform at the 11th Annual Broadcast Asia Conference and Exhibition being held from 20-23 June 2006.

In its demonstration, ICTV has showed how the ActiveVideo platform combines the attributes of television and the web and enables operators, programmers and advertisers for the first time to successfully bring broadband video programming and advertising models from the internet to the television, informs an official release.

The platform delivers web-driven programming and both live and VOD streams. ActiveVideo programming is delivered through the widely deployed VOD infrastructure through any VOD-capable set-top and navigated with standard remotes, adds the release.

Capitalising on the ability to deliver web programming as MPEG video to any digital set-top box, the ICTV ActiveVideo platform is entirely standards- based, requiring no custom integration or proprietary development. Live and VOD programming can be blended with content that is created and modified quickly using standard web tools and talent, and distributed to the headend via standard web infrastructure. The ActiveVideo platform runs within the existing VOD infrastructure, delivering all programming from the headend as MPEG video, and integrates with and extends existing set-top based interactive approaches.

"Viewers have been taking greater control of their video experiences, particularly on the PC and increasingly on mobile devices," said ICTV president and CEO Jeff Miller. "The ActiveVideo platform enables the delivery of programming that most precisely meets the needs of the individual viewers, as well as high-CPM ads that are targeted, auditable and interactive."

The ICTV demonstration at Broadcast Asia also includes two applications of the ActiveVideo platform: An ActiveVideo Mosaic, the multichannel, customizable, personalized mosaic for video-rich navigation, and ActiveVideo Channels, which enable existing broadband networks to be delivered to the TV in real time, adds the release.

The ICTV ActiveVideo Mosaic creates a simplified, personalised navigational experience by providing live video from, and navigation through, multiple channels simultaneously. The ActiveVideo Mosaic can be personalized based upon subscriber, operator, or programmer choice, or via system response to subscriber viewing habits- all on any digital set-top box. Interactive elements, including web-driven targeted advertising, can be incorporated within the mosaic screens.

With ActiveVideo Channels, network operators and programmers can enhance the value of existing channels by allowing viewers to take active control of what they see and when they see it. With the use of their remote controls, television viewers can select an ActiveVideo Channel from the standard program guide and enter a broadband experience that includes video, navigational elements, channel branding, banner advertisements, and links to different video segments. Screens can be manipulated to reflect personal viewing interests and purchasing preferences.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories