ICC launches official cricket app

MUMBAI: The International Cricket Council on Tuesday launched first ever official ICC Cricket App in partnership with Reliance Communications to coincide with the start of the ICC World Twenty20 2012.

The App, which is free to download, will be available on iPhone, Android, Blackberry and Nokia smartphones from the official App Stores and mobile operator App stores.

It features video match highlights from both the men‘s and women‘s events, along with live audio commentary. There will also be free behind the scenes exclusive videos from the event produced by IMG Media in Singapore and footage from every post-match press conference.

Cricket fans will also be able to use the App to vote in live polls provided by Pulse which take place during matches and throughout the duration of the tournament. The results of these polls will be broadcast live on the global broadcast feed and users must access the App to influence the voting.

The official ICC Cricket App also includes access to the innovative virtual graphics for all broadcast ICC World Twenty20 2012 matches, allowing fans to analyse every single aspect of the players and team performances.

In addition, the App will contain all the scores, statistics and insider news from the tournament, as well as profiles on the 20 (12 men and eight women) competing teams and players.

ICC General Manager - Commercial Campbell Jamieson said, "We believe that offering an official ICC Cricket App will provide the ICC with another invaluable platform to engage with our fan base and provide them with a new way to follow ICC events. Through the live voting feature provided exclusively on the App, fans will get an opportunity to share their views with a global broadcast audience."

Once the ICC World Twenty20 finishes, the ICC Cricket App will let fans relive some of their favourite moments of the event, watch regular video features from the ICC Cricket 360 show, and keep up to date with the latest cricketing news.

The ICC Cricket smartphone App was developed and produced through a partnership between the ICC, IMG Media and Moshen, a digital media and entertainment company based in Lancaster, England.

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